Thurs, Nov 12: "Social Responsibility through Social Networking" Suzanne Carawan, VP Marketing & Strategy Higher Logic
Nov 12, 2009 | 02:00 PM - 03:00 PM ET
The second quadrant in my Elements of Social Networking model is social CRM. Gartner defines social CRM as “a business strategy that entails the extension of marketing, sales and customer service processes to include the active participation of customers or visitors to an Internet channel (Web or mobile) with the goal of fostering participation in the business process.“ With the predominance of public social media use, organizations are missing out on potential valuable data and opportunities if they’re not actively listening for mentions of their brand—and/or competitor’s brands—on the social web
Join Informz for this free webinar on March 29th at 2pm US ET where we’ll outline the basics of integrating your email marketing and social media efforts. Learn how the two complement each other and how you can ramp up your marketing and communications programs by utilizing them together. Attendees can expect to learn how to: - Effectively drive individuals to your social media sites from email communications
Dan is a self-proclaimed “social media scientist” and ascribes to a scientific methodology when approaching best practices for inbound marketing, particularly when it comes to social media
Informz included an article in their July 2009 newsletter that gave 5 good tips on combining social media and email marketing--two great tastes that taste great together
Tues, Oct 27: "Keys to Successful Social Network Implementations" Suzanne Carawan, VP Marketing & Strategy Higher Logic
Oct 27, 2009 | 02:00 PM - 03:00 PM ET
Tues, Dec 15: "Using Volunteer Leaders to Drive Social Networks" Suzanne Carawan, VP Marketing & Strategy Higher Logic
Dec 15, 2009 | 02:00 PM - 03:00 PM ET
Description: January 12, 2010, Start: 12:00 p.m. eastern Duration: 1 hour Please join us to discuss the benefits of combining public and private social networks. How do you define public and private social networks? What are the best times to use a private and/or a public social network? What are some real world examples for combining the two, along with other communication channels, in order to arrive at a best practices based comprehensive social strategy?
Jan 12, 2010 | 12:00 PM - 01:00 PM ET
Spring is the perfect time to make a proverbial clean sweep of your marketing efforts and see what needs to be cleaned up, decluttered or re-vamped...- Scrub Your Social Presence Spruce up your avatars and cover photos
See http://en.wikipedia.org/wiki/Social capital
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