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Maggie is CEO & Chief Strategist at McGary Associates, a consultancy that helps associations and small businesses succeed in an ever-evolving digital world. She has spent the majority of her 20+ year career in the association sector, where she led digital communications, including social media and online community strategy, at the American Speech-Language Hearing Association, the American Psychological Association and the Society of Fire Protection Engineers. Maggie is passionate about the ways digital can help organizations build awareness of and community around issues important to practitioners and individuals alike; likewise, she understands the challenges inherent in marrying digital and traditional tactics in often change-averse organizations.
Maggie has been actively involved in advancing the understanding and adoption of community management as a discipline since 2009, specializing in association communities. She's worked with multiple organizations to launch and manage new communities, craft community strategy, develop trainings for staff, volunteers and members, and provided consulting on best practices for growing vibrant online communities.
Widely recognized as a technology leader and innovator in the association space, Maggie was named to Association TRENDS' 2016 "Tech 10" list, and recognized by the Angerosa Research Foundation as "Publishing Trendsetter," an award recognizing innovation that advances association publishing. She is a frequent presenter at association events and a blogger whose articles have been published in The Washington Post, Association Trends, Associations Now, Signature Magazine and Social Media Today. You can connect with her on Twitter @maggielmcg and read her blog at
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