Higher Logic Academy Live: Basic & Advanced | Informz Marketing Automation [August 2018 | DC Metro]

Starts:  Aug 15, 2018 8:00 AM (ET)
Ends:  Aug 16, 2018 5:00 PM (ET)

Training is Full:
This training is currently at capacity. To be added to the waitlist, please email the Higher Logic Education Team.

This free in-person training is focused on all things marketing automation: strategy, engagement tactics, and technical tips to achieve your goals.  Read below to see what Higher Logic Academy Live: Informz Marketing Automation training has to offer.

Course Objectives:

  • You will learn how to use the Marketing Automation Professional powered by Informz platform to create templates and send mailings, and deploy campaigns.
  • You will discover implement the best practices to successfully deploy marketing automation. 

Intended Audience:

  • New Higher Logic Marketing Automation Professional powered by Informz clients
  • Clients wanting to start (or re-vamp) campaigns and deploy marketing automation successfully

Bring Your Core Project Team:

Higher Logic Academy Live is a "train the trainer" program. Please bring your core marketing automation team. We kindly ask that you bring no more than 4 people per organization so we have space for everyone to attend. 

Course Structure:
This training has two days of hands-on exercises, interactive strategy sessions and office hours with the Higher Logic Client Success Team.

  • Day 1, Basic New User training, is designed for beginners, those that are brand new to the platform.
  • Day 2 is for Advanced users that want to learn how to create campaigns and use marketing automation.

Clients may attend any single day or combination of days of training. New clients are encouraged to attend Days 1 and 2. Existing clients are recommended to attend Day 2, as the material on Day 1 is for those who are brand new to Higher Logic.

Not sure what day(s) to attend? Just ask

Day 1: Basic | New User Training:
Brand new to Marketing Automation Professional powered by Informz? then make sure to attend this day. 

8 am - 9 am Breakfast & Registration
9 am Training Starts | Morning Sessions:

  • Getting Started -- Product Overview
  • Managing Subscribers
  • Opt-Out/Unsubscribe Forms

12 pm - 1pm Lunch
1 pm Afternoon Sessions:

  • Designing Templates
  • Sending Mailings
  • Basic Data, Metrics, and Reporting
Office Hours (Optional)
5 pm Training Concludes

Day 2:  Advanced | Campaigns | Marketing Automation: 

This day is designed for advanced users and those that want to discover how to create campaigns and ramp up or re-vamp their marketing automation efforts. 

8 am - 9 am Breakfast & Registration
9 am Training Starts | Morning Sessions:

  • What is Marketing Automation?
  • Marketing Automation: Strategy & Segmentation
  • Campaigns:
    • Using the Campaign Designer
    • Editing Existing Campaings  

Afternoon Sessions:

  • Campaigns: QA/Testing, Launch, and Activation
  • Advanced Reporting: Using the Campaign Dashboard
  • Campaign Showcase:
    • Design Inspiration
    • Best Practices Examples

Office Hours (Optional)
5 pm Training Concludes

Training Location:
Note: this training is not located in the Higher Logic office but a few blocks away at 1100 Wilson Blvd, 30th Floor, Arlington, VA 22209. Enter the building and take the escalator to the second floor. Walk past the receptionist desk and take the elevator to the 30th floor.

What about meals/food allergies, parking, Metro, airports, and hotels? 
We have you covered!  Click here for those important logistical details

CAE Credits: 3 


This training meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. You will receive 3 CAE credits for attending the entire program.

For more information on Higher Logic's CAE Approved Provider status, please click here



University of Virginia | Darden School of Business
1100 Wilson Boulevard
30th Floor
Arlington, VA 22209
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Education Team