Higher Logic Academy Live: Real Magnet Marketing Automation [July 2018 | DC Metro]

Starts:  Jul 18, 2018 8:00 AM (ET)
Ends:  Jul 19, 2018 5:00 PM (ET)

This free in-person training is focused on all things marketing automation: strategy, engagement tactics, and technical tips to achieve your goals.  Read below to see what Higher Logic Academy Live: Real Magnet Marketing Automation training has to offer.

Course Objectives:
Attendees will learn how to use the Marketing Automation Enterprise powered by Real Magnet platform to create mailings, campaigns, and implement the best practices to successfully deploy marketing automation. 

Designed for:

  • New Higher Logic Marketing Automation Enterprise powered by Real Magnet clients
  • Clients wanting to start (or re-vamp) campaigns and deploy marketing automation successfully

Bring Your Core Project Team:

Higher Logic Academy Live is a "train the trainer" program. Please bring your core marketing automation team. We kindly ask that you bring no more than 4 people per organization so we have space for everyone to attend. 

Course Structure:
This training has two days of hands-on exercises and interactive strategy sessions. Day 1, new user training, is designed for beginners, those that are brand new to Marketing Automation Enterprise powered by Real Magnet. Day 2 is for advanced users that want to learn how to create campaigns and use marketing automation.  

Clients may attend any single day or combination of days of training. New clients are encouraged to attend Days 1 and 2. Existing clients are recommended to attend Day 2, as the material on Day 1 is for those who are brand new to Higher Logic.

Not sure what day(s) to attend? Just ask

Day 1: Beginners | New User Training:
Brand new to Marketing Automation Enterprise powered by Real Magnet? then make sure to attend this day. Topics include:

  • Getting Started – Product Overview
  • Designing Messages & Workshop Exercise
  • Creating Your Own Templates
  • Design Inspiration:  Models and Samples
  • Data and Integration
  • Sending a Formal Message
  • Best Practices for Your Account
  • Office Hours with the Higher Logic Team

Day 2:  Advanced | Marketing Automation: 

This day is designed for advanced users and those that want to discover how to create campaigns and ramp up or re-vamp their marketing automation efforts. Topics include:

  • What is Marketing Automation?  Tools to Avail Yourself, Where to Get Started & Best Practices
  • Creating Listening Campaigns:  Engagement & Lead Scoring
  • Creating Campaigns:  Welcome & Drip
  • Creating Campaigns:  Event Promotion/Call to Action
  • Creating Campaigns:  Landing Pages (NEW!)
  • Workshop Exercise:  Creating Campaigns (NEW!)
  • Office Hours with the Higher Logic Team

Where is the training located?
Note: this training is not located in the Higher Logic office but a few blocks away at 1100 Wilson Blvd, 30th Floor, Arlington, VA 22209. Enter the building and take the escalator to the second floor. Walk past the receptionist desk and take the elevator to the 30th floor.

Are meals included?
Yes!  Please come hungry-- we're including breakfast, lunch, and an afternoon break. If you have any food allergies or dietary restrictions please indicate those during your registration or email our Community Associate.

Can you recommend hotels near to the training?
Higher Logic has negotiated discounted corporate rates at hotels that are within walking distance to the training. Click here for more information and to make your reservation.

What about parking, Metro, airports and train stations? 
We have you covered. Click here for those important logistical details

CAE Credits: 3 


This training meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. You will receive 3 CAE credits for attending the entire program.

For more information on Higher Logic's CAE Approved Provider status, please click here


University of Virginia | Darden School of Business
1100 Wilson Boulevard
30th Floor
Arlington, VA 22209
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Education Team