Higher Logic Academy Live: Advanced | Informz Marketing Automation [August 13, 2019 | DC Metro]

When:  Aug 13, 2019 from 8:00 AM to 5:00 PM (ET)

Advanced | Informz Marketing Automation:
This live, in-person training is focused on all things Marketing Automation Professional powered by Informz: strategy and technical tips to achieve your goals. This training includes hands-on exercises, interactive strategy sessions and office hours. Read below to see what this training has to offer.


$99 per person, includes printed training manual, breakfast, lunch and snacks during morning and afternoon breaks.

Cancellation Policy:
Please click here to visit our cancellation policy page.

Course Objectives:

  • You will learn how to use the Marketing Automation Professional powered by Informz platform design, test, and deploy campaigns.

  • You will discover the best practices to successfully deploy marketing automation.

Intended Audience:

  • Clients wanting to start (or re-vamp) campaigns and deploy marketing automation successfully.

  • Clients that have either completed Basic | New User | Informz course OR those already familiar with templates, mailings, and managing subscribers.

Bring Your Core Project Team:

Higher Logic Academy Live is a "train the trainer" program. Please bring your core marketing automation team. 

Course Structure:

Our training includes hands-on technical exercises and interactive strategy sessions. Please remember to bring your WiFi enabled laptops. Then we have optional office hours time with the Client Success Team for questions specific to individual projects.

Schedule at a Glance:

8 am - 9 am Breakfast & Registration
9 am Training Starts | Morning Sessions:

  • What is Marketing Automation?
  • Campaigns Overview:
    • Using the Campaign Designer
    • Editing Existing Campaigns
    • QA/Testing, Launch, and Activation
    • Welcome/Nurture/Drip Campaigns

Afternoon Sessions:

  • Advanced Reporting: Using the Campaign Dashboard
  • Campaigns Continued:
    • Event Campaigns
    • Re-engagement Campaigns
    • Member Renewal Campaigns (overview) 
    • Building Other/Custom Campaigns
  • Automation Tools: Scoring and Personas
  • Summary and Wrap-Up: Strategy and Case Studies

Office Hours (Optional)
5 pm Training Concludes

Training Location:
Note: this training is located in the Higher Logic office at 1919 North Lynn Street, 5th Floor, Arlington, VA 22209. 

What about meals/food allergies, parking, Metro, airports, and hotels?
We have you covered! Click here for those important logistical details.

Still have unanswered questions, have you checked out our FAQ page?



Higher Logic Headquarters
1919 N Lynn St
5th floor
Arlington, VA 22209
Event Image


Education Team
202-360-4402 extension 6