Higher Logic Academy Live: Basic | Informz [January 2019 | DC Metro]

When:  Jan 15, 2019 from 8:00 AM to 5:00 PM (ET)

Basic | Informz:
This live, in-person training is focused on all things Marketing Automation Professional powered by Informz: strategy and technical tips to achieve your goals. This training includes hands-on exercises, interactive strategy sessions and office hours with the Higher Logic Client Success Team. Read below to see what this training has to offer.

$99 per person, includes printed training manual, breakfast, lunch and snacks during morning and afternoon breaks.

Cancellation Policy:
Please click here to visit our cancellation policy page.

Course Objectives:

  • You will learn how to use the Marketing Automation Professional powered by Informz platform to use templates, create mailings, and manage data/subscriber lists.

  • You will also discover and implement design and account best practices.

Intended Audience:

  • Clients that are new to the Higher Logic Marketing Automation Professional powered by Informz platform.

Bring Your Core Project Team:

Higher Logic Academy Live is a "train the trainer" program. Please bring your core marketing automation team.

Course Structure:

Our training includes hands-on technical exercises and interactive strategy sessions. Please remember to bring your WiFi enabled laptops. Then we have optional office hours time with the Client Success Team for questions specific to individual projects.

Schedule at a Glance:

8 am - 9 am Breakfast & Registration
9 am Training Starts | Morning Sessions:

  • Getting Started -- Product Overview
  • Managing Subscribers
  • Opt-Out/Unsubscribe Forms

Afternoon Sessions:

  • Designing Templates
  • Sending Mailings
  • Basic Data, Metrics, and Reporting

Office Hours (Optional)
5 pm |Training Concludes

Training Location:
Note: this training is not located in the Higher Logic office but a few blocks away at 1100 Wilson Blvd, 30th Floor, Arlington, VA 22209. Enter the building and take the escalator to the second floor. Walk past the receptionist desk and take the elevator to the 30th floor.

What about meals/food allergies, parking, Metro, airports, and hotels?
We have you covered! Click here for those important logistical details.

Still have unanswered questions, have you checked out our FAQ page?



University of Virginia | Darden School of Business
1100 Wilson Boulevard
30th floor
Arlington, VA 22209
Event Image


Education Team
202-360-4402 extension 8