Email automation software makes it easy for communicators to scale their messaging, but effective marketing and communication requires a thoughtful, human touch. During this session, we'll cover how and why you should be leveraging interests and personas in your new-member drip campaigns to engage new members during the critical onboarding period; how to build an email preference page that results in happier recipients and fewer unsubscribes; and how a dead-simple birthday campaign can drive sales (and maybe even help with your recruitment and reinstatement efforts).
Presenter: Scott Snider, Association Marketing Director, American Mensa
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This session is eligible for .75 CAE credits for those who attend the Zoom session live. Higher Logic is an Approved CAE Provider.