Higher Logic Academy Live: Advanced | Informz Marketing Automation [March 2019 | DC Metro]

When:  Mar 18, 2019 from 8:00 AM to 5:00 PM (ET)

Advanced | Informz Marketing Automation:
This live, in-person training is focused on all things Marketing Automation Professional powered by Informz: strategy and technical tips to achieve your goals. This training includes hands-on exercises, interactive strategy sessions and office hours. Read below to see what this training has to offer.


$99 per person, includes printed training manual, breakfast, lunch and snacks during morning and afternoon breaks.

Cancellation Policy:
Please click here to visit our cancellation policy page.

Course Objectives:

  • You will learn how to use the Marketing Automation Professional powered by Informz platform design, test, and deploy campaigns.

  • You will discover the best practices to successfully deploy marketing automation.

Intended Audience:

  • Clients wanting to start (or re-vamp) campaigns and deploy marketing automation successfully.

  • Clients that have either completed Basic | New User | Informz course OR those already familiar with templates, mailings, and managing subscribers.

Bring Your Core Project Team:

Higher Logic Academy Live is a "train the trainer" program. Please bring your core marketing automation team. 

Course Structure:

Our training includes hands-on technical exercises and interactive strategy sessions. Please remember to bring your WiFi enabled laptops. Then we have optional office hours time with the Client Success Team for questions specific to individual projects.

Schedule at a Glance:

8 am - 9 am Breakfast & Registration
9 am Training Starts | Morning Sessions:

  • What is Marketing Automation?
  • Campaigns Overview:
    • Using the Campaign Designer
    • Editing Existing Campaigns
    • QA/Testing, Launch, and Activation
    • Welcome/Nurture/Drip Campaigns

Afternoon Sessions:

  • Advanced Reporting: Using the Campaign Dashboard
  • Campaigns Continued:
    • Event Campaigns
    • Re-engagement Campaigns
    • Member Renewal Campaigns (overview) 
    • Building Other/Custom Campaigns
  • Automation Tools: Scoring and Personas
  • Summary and Wrap-Up: Strategy and Case Studies

Office Hours (Optional)
5 pm Training Concludes

Training Location:
Note: this training is not located in the Higher Logic office but a few blocks away at 1100 Wilson Blvd, 30th Floor, Arlington, VA 22209. Enter the building and take the escalator to the second floor. Walk past the receptionist desk and take the elevator to the 30th floor.

What is your Inclement Weather Policy?
Higher Logic's Inclement Weather Policy is to be safe. If we are experiencing inclement weather and you do not feel safe traveling to training, please email education@higherlogic.com and we will transfer your registration to another training date of your choice. 

If our training facility (UVA Darden School of Business) closes due to inclement weather, we will notify our attendees as soon as possible to inform them of the closer. Higher Logic will transfer your registration to another training date of your choice. 

What about meals/food allergies, parking, Metro, airports, and hotels?
We have you covered! Click here for those important logistical details.

Still have unanswered questions, have you checked out our FAQ page?



University of Virginia | Darden School of Business
1100 Wilson Boulevard
30th floor
Arlington, VA 22209
Event Image


Education Team
202-360-4402 extension 8