Simple Registration

When:  Nov 18, 2019 from 9:00 AM to 12:00 PM (ET)
Where:   Gaylord National Resort & Convention Center, 201 Waterfront Street, National Harbor, MD, 20745, US


Register as guest

When & Where

Gaylord National Resort & Convention Center
201 Waterfront Street
National Harbor, MD 20745

Nov 18, 9:00 AM - 12:00 PM (ET)

About The Real Magnet/Marketing Automation Workshop

This workshop will help you build a strong foundation for marketing automation and campaigns with your Marketing Automation Enterpeise powered by Real Magnet account. This training is designed for those who are familiar with creating and sending individual messages and are ready to leverage the automation features available in their account.

We will explore the basics of automated campaigns from a beginner perspective while sharing expert-level best practices throughout the training. Learn how to run and configure a basic A/B test campaign, a welcome campaign, a call to action campaign, and a membership renewal campaign. Workshop participants will have access to a sandbox site to practice their new skills via hands-on exercises.


  • Marketing Automation Overview
    • Marketing automation tools:
      • Reports and search, link labels, contact tags, web tracking, and initiatives
  • Building Campaigns
    • A/B Test Campaigns
    • Welcome/Drip/Nurture
    • Call to Action/Event Campaigns
      • Configuring Abandonment 
    • Membership Renewal

About the Instructor


Lyssa Jackson, Marketing Automation Trainer
Higher Logic



  • Online Community, What’s New in the New Admin Interface?  $99
  • Real Magnet Campaigns/Marketing Automation  $99


  • Informz Campaigns/Marketing Automation  $99
  • Intro to Google Analytics $199

Receive a $50 Discount!

Select both a morning session and the Google Analytics afternoon session and receive a $50 discount off the full day price.


registration type
    All Registrants