Simple Registration

When:  Nov 18, 2019 from 9:00 AM to 12:00 PM (ET)
Where:   Gaylord National Resort & Convention Center, 201 Waterfront Street, National Harbor, MD, 20745, US

Event Date & Time

Gaylord National Resort & Convention Center
201 Waterfront Street
National Harbor, MD 20745

Nov 18, 9:00 AM - 12:00 PM (ET)

About The Real Magnet Marketing Automation Workshop

This workshop will help you build a strong foundation for marketing automation and campaigns with your Marketing Automation Enterprise powered by Real Magnet account. This training is designed for those who are familiar with creating and sending individual messages and are ready to leverage the automation features available in their account.

We will explore the basics of automated campaigns from a beginner perspective while sharing expert-level best practices throughout the training. Learn how to run and configure a segmentation campaign, an A/B test campaign, a welcome campaign, and a call to action campaign. Workshop participants will have access to a sandbox site to practice their new skills via hands-on exercises.

Schedule At A Glance

  • Marketing Automation Overview
    • Marketing automation tools:
      • Reports and search, link labels, contact tags, and web tracking
  • Building Campaigns
    • Segmentation Campaigns
    • A/B Test Campaigns
    • Call to Action/Event Campaigns
      • Configuring Abandonment 

About the Instructor


Lyssa Jackson, Marketing Automation Trainer
Higher Logic



  • Real Magnet Marketing Automation Workshop  $99

Receive a $50 Discount!

Select both this Real Magnet morning workshop and the Google Analytics afternoon workshop and receive a $50 discount off the full day price.

Register for the Full Day discounted rate here.


registration type
    All Registrants

Dial In Instructions

Gaylord National Resort & Convention Center
201 Waterfront Street
National Harbor, MD 20745