This workshop will help you build a strong foundation for building automated campaigns with your Marketing Automation Professional powered by Informz account. This training is designed for those who are familiar with creating and sending individual messages (mailings) and are ready to leverage the automation features available in their account.

We will explore the basics of automated campaigns from a beginner perspective while sharing expert-level best practices. Learn to build a welcome campaign, an event campaign, and a membership renewal campaign. Workshop participants will have access to a sandbox site to practice their new skills via hands-on exercises.

Takeaways

• Marketing Automation Overview
• Web Tracking - set-up, segmentation, and automation 
• Building Campaigns
• Membership Renewal Campaigns
• Other Campaigns & Case Studies
  • More campaigns features and advanced logic