Simple Registration


When:  Nov 18, 2019 from 1:00 PM to 4:00 PM (ET)
Where:   Gaylord National Resort & Convention Center, 201 Waterfront Street, National Harbor, MD, 20745, US

When & Where

Gaylord National Resort & Convention Center
201 Waterfront Street
National Harbor, MD 20745

Nov 18, 1:00 PM - 4:00 PM (ET)

About The Informz Marketing Automation Workshop

This workshop will help you build a strong foundation for building automated campaigns with your Marketing Automation Professional powered by Informz account. This training is designed for those who are familiar with creating and sending individual messages (mailings) and are ready to leverage the automation features available in their account.

We will explore the basics of automated campaigns from a beginner perspective while sharing expert-level best practices. Learn to build a welcome campaign, an event campaign, and a membership renewal campaign. Workshop participants will have access to a sandbox site to practice their new skills via hands-on exercises.


  • Marketing Automation Overview
  • Web Tracking - set-up, segmentation, and automation 
  • Building Campaigns
    • Membership Renewal Campaigns
    • Other Campaigns & Case Studies
      • More campaigns features and advanced logic

About the Instructor


Lyssa Jackson, Marketing Automation Trainer
Higher Logic



  • Informz Marketing Automation Workshop  $99


registration type
    All Registrants