While I don't think the adoption of social media is that surprising given that it is a tool that allows people to participate in a way that fits their predilections towards people (introvert vs extrovert vs ambivert) what I do find interesting in Forrester's latest study is the percentage of...
For example, a community manager could develop messaging tactics like “ 70% of your industry peers are more engaged than you ” or “ 80% of your peers have a more completed profile than you ,” or even something along the lines of “ 60% of your contacts have registered for the annual conference. ” I couldn't help but wonder whether messages like these could spur--or "shame"--users to higher engagement levels out of a natural inclination to do better than their peers and/or make the most of their membership benefits
Look at some recent stats: If you fall in the 16% that measure ROI, then please contact me immediately because I would love to hear what you are doing as would everyone else out there that is struggling to put together a set of solid metrics! If you are in the 80% Club then I do have a few key pieces of advice for you: Don't start measuring when you are already well into your social networking initiative!
Then set up a rule to add anyone to that security group that is a non-member but has their profile at least 80% completed. Spammers likely won’t take the time to fill out additional information on their profile
Example : NJCPA makes sure its community and organization are intertwined. It has an 80% peer-to-pee response rate, strong advocacy for its industry, daily digest emails with no option to opt out, and uses member insights for new products and services
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