Program

Sunday, October 15

8:00 AM - 5:00 PM

Pre-Conference: Higher Logic Academy Live -- Platform Basics & Hands on Training

This hands on platform training workshop is crafted for clients in the implementation phase and those brand new to Higher Logic. You'll have access to training materials, guided exercises and a sandbox environment to practice everything. Then connect with your Implementation Project Manager and Community Managers to discuss next steps.

During the Higher Logic Academy you will:

  • Join your peers at the Higher Logic Super Forum Headquarters at the Renaissance Arlington Capitol View Hotel
  • Connect with the Client Success Team
  • Get the hands on technical training you need to run the Higher Logic platform
  • Meet 1:1 with your Implementation Project Manager
  • Expand your HUG network with fellow Higher Logic clients

Agenda -- Subject to Change

8:00 - 9:00 AM Breakfast & Registration
9:00 - 9:15 AM Welcome
9:15 - 10:15 AM Overview: How the Pieces Fit Together
10:15 - 11:00 AM Designing Your Site: Responsive Design, Logos, Color Picker, External Themes
11:00 - 11:15 AM Coffee Break
11:15 AM - 12:15 PM Content Management System 101: Adding and Editing Content/Navigation Items
12:15 - 1:00 PM Lunch
1:00 - 2:00 PM How Site Security Works: Controlling what your Users can see and do
2:00 - 3:00 PM Automation Rules
3:00 - 3:15 PM Afternoon Energy Break
3:15 - 4:00 pm Gauging Success: Benchmarking and Reports
4:00 - 5:00 PM Office Hours with Client Success Team

Speakers: Lila Elliott, Calista Rollogas and Richard Holley, Higher Logic

Location: Salon E

10:00 AM - 4:00 PM

Workshop: Socious Upgrade Academy — A Side-by-Side Community Platform Test Drive

Curious about the future of your community platform options? This comprehensive workshop will give current Socious software users a hands-on comparison of their current tools and processes, versus comparable Higher Logic use cases. Learn about the future of effective community building, get hands on with the Higher Logic feature set, and explore how to navigate enhanced processes for your own community. An optional 90 minutes will be set aside at the end of this session to support clients currently utilizing the Socious AMS functionality.

Speakers: Katie Bapple, Leandra Naranjo, Kelsy Tibshraeny, Higher Logic

Location: Salon D

3:00 PM - 5:00 PM

Workshop: Workspace

Join us for a discussion with live demonstrations on how Workspace is integrating with the Higher Logic community platform. We'll show how Workspace co-exists and interacts with an expanded administrative tools set, such as content management, automation rules and moderation. We'll share migration plans as well as current and new advances in support, training, and online documentation.

Speakers: Ryan Casey, Ed English, Mark Ace, Lila Elliott and Catherine Poon, Higher Logic

Location: Studio A

6:00 PM - 8:00 PM

Welcome Reception

Sponsored by: Community Brands

Location: Foyer

Monday, October 16

9:00 - 10:30 AM — Welcome & Keynote

Rob Wenger, CEO Update

 

Jonah Berger - Contagious: Why Things Catch On

Why do some things catch on? Why do people talk about certain products and ideas more than others? This talk reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this talk will explain why, and show how to leverage these ideas to craft contagious content.

Location: Grand Ballroom

10:45 - 11:45 AM — Breakout Sessions

Motivation Mapping: Targeting Member Behaviors to Drive Participation

Track: Community Management

Learn how to motivate targeted member segments within your community to encourage greater participation. Based on user behaviors, we can refine strategies that will motivate people to increase their level of participation and frequency of involvement within online communities. Together, we’ll explore the most prevalent levels of engagement people fall within in an online community, tactics to gain increased activity from each level, and how to leverage the Higher Logic platform to create sustainable and scalable long-term member journeys towards greater participation.

Speaker: Katie Bapple, Higher Logic

Location: Studio B

Enable Real-Time Data Insights with Activity Sync

Track: Doing More with Your Data

Launching a data analytics program can be overwhelming, expensive, and time intensive. Months-long deep dives into data, siloed in multiple platforms, can make anyone weary of taking on the task. But making decisions without data is no longer an option. Hear from an association on how they layered their Activity Sync data from Higher Logic with membership data from their AMS in real time to gain data-driven insights.

Speaker: Tim Ward, Gravitate Solutions

Location: Studio A

The Marriage of Community and Learning: The Start of Something Beautiful

Track: Marketing, Membership, and Program Support Executive-Level/Strategic

The benefits of social learning have been widely discussed over the past several years. Sponsors of private communities recognize the power of peer to peer, sharing of ideas when combined with knowledge from experts. That said, most organizations continue to present their education in separate and distinct areas of their website. This session will provide real-life examples of successful integrations of communities and learning management platforms. We’ll share lessons learned, and how organizations can more effectively drive engagement, create loyalty and provide relevant and meaningful member experiences when the two are combined.

Speakers: Richard Finstein, CommPartners and Carolyn Sosnowski, Peak Grantmaking

Location: Potomac 2

Leading by Listening: The Trickle Effect of Community

Track: Executive-Level/Strategic Community Management

A how to workshop from two community managers on how they’ve used their community to empower projects throughout the organization, including:

  • Identifying at risk members for targeted campaigns
  • Building community content that aligns with key initiatives
  • Opening up communication between members and leaders
  • Gauging member attitudes on advocacy issues

Speakers: Laura Burch and Lindsey Blair, American Academy of PAs

Location: Studio E

Accessibility Crash Course: Making Your Community User-Friendly for All Members

Track: Higher Logic Platform Management/Technical Guidance

Are your community and website accessible to users using screen readers, have limited mobility or hearing impairments? During this session, we'll discuss accessibility needs, the ethical and legal aspects of web accessibility, and concrete elements you can change immediately to increase accessibility of your Higher Logic site.

Speaker: Martha Jack, eConverse Media

Location: Potomac 1

Creating Champions: Building an Innovative, Fun, and Successful Volunteer or Advocate Program

Track: Marketing, Membership, and Program Support Executive-Level/Strategic

Have an existing advocacy or volunteer program that could use new life? Wanting to get one off the ground but not sure where to start? This session will be an in-depth strategy discussion on the steps it takes to create a successful advocacy or volunteer program, including getting staff and departmental buy-in, how to come up with appealing opportunities and rewards for your members or clients, and how to incorporate your program into your community strategy and engagement plan. Plus, you’ll get a sneak peek at Higher Logic’s new Champion Program.

Speaker: Heather Arkwright, Higher Logic

Location: Studio D

11:45 AM - 12:45 PM — Lunch

12:45 - 1:45 PM — Breakout Sessions

Terms of Engagement: 5 Tips For Boosting Chatter

Track: Community Management Executive-Level/Strategic

Has your community engagement stalled in recent months? Are you unsure of how to reinvigorate your community? DirectEmployers Associations’ online community, Connect, had the same issue a year ago. Jen Bernhardt (Director, Member Engagement, DirectEmployers Association) and Melanie DiGeorge (Community Manager, Higher Logic) will discuss the top 5 tips to increase engagement and how Connect has matured over the past year.

Speakers Jen Bernhardt, DirectEmployers Association, Melanie DiGeorge, Higher Logic

Location: Potomac 1

Driving Chapter Success with Metrics & Dashboards

Track: Marketing, Membership, and Program Support Community Management Executive-Level/Strategic

Measure what matters. Tapping research and examples from savvy associations, we’ll explore how the right metrics and performance dashboards can ensure strategic alignment with and a positive ROI from your chapters. Mariner CEO Peter Houstle will weave a little theory with practical applications.

Speaker: Peter Houstle, Mariner Management

Location: Studio D

Launching 101

Track: Community Management

Planning a community site launch? With so much to consider and manage, perhaps you are feeling a tad apprehensive. Please don’t feel you must go it alone - we're here to help. This session will give you both the inspiration and insights you need to successfully get your site from beta to launch with confidence and ease. Attend this session to equip yourself with a straight forward launch plan, templates, and strategies that work. We’ll discuss what common pitfalls to avoid, and conclude with examples of successful site launches.

Speaker: Bettina Fowler, Higher Logic

Location: Studio E

Fixing Trust: How Communities Power Resilient Organizations

Track: Executive-Level/Strategic Community Management

Does it feel like the world is changing at an alarming rate?

We are all feeling a little anxious these days. Our jobs, communities, leaders, and the organizations we interact with seem to be shifting under our feet in ways we didn't see coming. We have fewer and fewer places we feel psychologically safe and it is exhausting to keep up. Our trust in each other, our communities, and our leadership is eroding. Organizations - such as the businesses and services we interact with - are feeling the struggle too and are trying hard to adapt. It's harder to attract and hold attention and relationships become more adversarial and contentious at an alarming rate.

Most organizations address these issues incrementally - as issues arise, instead of systemically. Attracting attention is harder, forcing organizations to invest more in communications. Retention is declining, so organizations are discounting their solutions to increase demand. Customers want more assurances so organizations create more complex contracts. All of this adds incremental cost with no increase in value.

But some organizations are thinking about the trust issue more holistically. By leveraging community management, they can strategically increase trust across their ecosystem. This approach is not only a competitive differentiator in providing a safe harbor for individuals, it also lowers operational costs and increases the ease of doing business.

Speaker: Rachel Happe, The Community Roundtable

Location: Studio B

Maximum Design, Minimal Effort: 3 Techniques to a Polished Site

Track: Higher Logic Platform Management/Technical Guidance Community Management

This session covers key techniques of web design, graphic design, and content maintenance through live demonstrations showcasing how to (1) employ bootstrap classes, (2) create graphics, and (3) generate ideas for content. If you're a beginner looking to learn the basics of web page creation and design, this session is perfect for you.

Speakers: Amy Ewing, Higher Logic

Location: Potomac 2

Using Your Community Site as the Core of Your Website

Track: Higher Logic Platform Management/Technical Guidance

Do you and your members love your community site, and wish you could better integrate your community features on your main www site? Come hear why four clients choose to use the Higher Logic platform to run their www site to improve both the users’ overall web experience as well as staff’s website management. We will walk you through a couple of different www scenarios from starting from scratch with a new website and using your community as your www site.

Speakers: Marghet Hager, Dynamic Communities, Sharon Conley, National Association of School Nurses, Audrey Anderson, American Public Gas Association

Location: Studio A

Exploring Use Cases of Workspace

Track: Workspace Community Management Executive-Level/Strategic

Explore the range of uses for our new Workspace module. We’ll show use cases from “light” applications like committee work, to coordinating projects on cross-functional teams, all the way to highly structured workflows, like the ones followed by ANSI-accredited standards developing organizations.

Speaker: Ryan Casey, Higher Logic

Location: Studio F

2:00 - 3:00 PM — Breakout Sessions

It Takes A Village: Building Internal Buy-In For Your Community

Track: Community Management Executive-Level/Strategic

We all know that building an effective community "takes a village," but garnering support, resources, and enthusiasm for community across your company is easier said than done. In fact, generating genuine internal buy-in for your efforts can be one of the most challenging aspects of getting a community off the ground and keeping it fresh over time. It takes a whole lot more than one community manager (or even a whole team) to make a community successful. The entire company needs to be on board and active in the process. This session will provide strategies for engaging the rest of your company in your community efforts, making your community relevant across teams, and creating a culture of community-building.

Speakers: Emily Doyle and Meghan Cornwell, Teachstone

Location: Potomac 2

Buried Insights: Do More with the Data Your Association Generates

Track: Doing More with Your Data Community Management Marketing, Membership, and Program Support

Associations gather steady streams of rich insight about their industries, members/constituents, and operations through data captured through events, education, and program activities and user-generated via online communities on platforms like Higher Logic, communications, and other touch points. While data may be plentiful, associations are often unaware of the data they have, how to effectively access it, and struggle to synthesize it into actionable intelligence or link it to other research efforts.

In this session, attendees will learn from a professional researcher about how to identify, map, and leverage existing data to provide key intelligence for decision making and inform your future research efforts.

Speakers: Jon Wivagg and Pauline Siobhan Karpowicz, MBA, CAE, Westat Center for Association Services

Location: Studio E

Securing Leadership Buyin for Higher Logic Business Integration

Track: Executive-Level/Strategic Community Management

Explore strategies to engage staff and volunteer leadership in phases of Higher Logic integration including launch, governance work, member communication, front facing site visibility and data mining.

Speaker: Thomas Stefaniak, National Association for Music Education

Location: Terrace Room

I Didn't Know We Could Do That: Customizing Your Community

Track: Higher Logic Platform Management/Technical Guidance Community Management

Learn how to push the Higher Logic platform to its limits, using the latest and greatest parameters, configurations and concepts to create customized web content experiences, personalized dashboards and push members to take specific engagement actions. Bring your big ideas - the sky's the limit!

Speakers: Martha Jack and Emeri Schweigert, eConverse Media

Location: Studio B

Data Privacy: Protecting Your Organization (and Members) Today and Tomorrow

Track: Community Management

Much has happened with data privacy laws and regulations recently. The General Data Protection Regulation (GDPR) will affect most US organizations that receive personal information from Europe. GDPR is the most significant overhaul of data privacy laws in Europe in twenty years and will have a profound impact on how organizations manage their data in Europe. In this session, data privacy lawyers will review the significant legal issues that you face today and what these new regulations will present – and how you can start preparing for them today. The Higher Logic team will also discuss what data privacy features currently exist in the platform and how they plan to approach these regulations within the product.

Speaker: Jared Bomberg and Kelly Demarchis Bastide, Attorneys at Law, Venable LLP and Ben Goodkind, Higher Logic

Location: Potomac 2

Content is Still King: How to Make Your Community a Content-Producing Engine

Track: Marketing, Membership, and Program Support Community Management Executive-Level/Strategic Higher Logic Platform Management/Technical Guidance

Find out how to make your community the source of great content that draws members in and delivers value. From blogs to videos and discussions – your community can be the home of relevant and timely content for each member type.

Speaker: Teah Hopper, MISSOURI REALTORS

Location: Potomac 1

Automation Rules 101

Track: Higher Logic Platform Management/Technical Guidance Community Management

Automation rules are one of the most powerful tools Higher Logic has ever introduced. They enable community managers to automate best practice tasks that used to take hours to complete – or were so onerous they never got completed. You’ll leave this session with a solid foundation of what automation rules can do, how to set them up, and how they work in tandem with email templates, security groups and ribbons/badges.

Speaker: Lila Elliott, Higher Logic

Location: Studio D

3:30 - 4:30 PM — Breakout Sessions

Seamless Platform Migration and Re-launch

Track: Community Management Executive-Level/Strategic

What do you do when you have a community on a platform that is not working? How do you handle convincing your boss to transition to a new platform? What's the best way to manage the migration and keep everyone engaged? See how AACC coupled the power of Higher Logic with a smooth transition plan, with examples, templates, and tactics that work. Learn what the challenges and road blocks are to transition from another platform to Higher Logic, how to plan to ensure a seamless transition, and the strategies to guarantee a complete member adoption. Case study and templates will be provided.

Speaker: Simona Ciampi, AACC

Location: Studio E

Measure What Matters: How to Leverage the Analytics in Your System

Track: Doing More with Your Data

What metrics should you be capturing and why? Learn the essential online community metrics you should be measuring, how to find them in the Higher Logic and Socious systems, and how to track and analyze data over time to inform future decisions.

Speakers: Kelsy Tibshraeny and Leandra Naranjo, HIgher Logic

Location: Studio D

How Does Your Community Measure Up? The 2017 Community Benchmarking Report

Track: Executive-Level/Strategic Community Management Higher Logic Platform Management/Technical Guidance

Higher Logic’s President and Co-founder Andy Steggles will present findings from the upcoming 2017 Community Benchmarking Report. We’ll discuss the benchmarks leaders can use to measure how their communities are performing, and how to create the automation rules to move the needle on the various benchmarking elements.

Speaker: Andy Steggles, Higher Logic

Location: Studio B

Bringing Staff Together: Using Higher Logic as an Intranet

Track: Executive-Level/Strategic Community Management Higher Logic Platform Management/Technical Guidance

Getting staff buy-in for your community can be an integral part of its success. One way to do it? Use it for your intranet. Join us for a roundtable discussion with your peers about what's worked well in this use case, and what challenges they’ve encountered. Have you developed any best practices? Share with others who are using the HL platform in this somewhat non-traditional way.

Speakers: Chelsea Didde-Rice, Ascend Learning, Adam Rosenbaum, CASE

Location: Terrace Room

Implementation 2 Weeks at a Time

Track: Higher Logic Platform Management/Technical Guidance

For clients who are just beginning their Higher Logic implementation, the journey has moments of being intimidating. Using Agile techniques, learn how to manage the process from an expert project manager. Heidi will walk you through what questions to ask, what steps are involved and how to keep your project on target.

Speakers: Heidi Lobecker, TM Forum, Edmond LeBer, Higher Logic

Location: Potomac 2

Using Your Community Site to Drive Membership

Track: Marketing, Membership, and Program Support Executive-Level/Strategic

Your community is a hotbed for member engagement, but it can also be a springboard for membership conversion. Learn how the Dynamics User Groups are driving membership via their Higher Logic based website. In this session, we’ll explore the use of security roles to create a customized site experience, ideas for integrating third party lead capture tools like Hubspot, how to track success with Google Tag Manager & Google Analytics, and ideas for using community functionality to drive acquisition.

Speaker: Katie Froeber, Dynamic Communities

Location: Potomac 1

The Future of Workspace

Track: Workspace Executive-Level/Strategic

Discuss the future of the Workspace product with our chief product officer and Workspace product manager. They'll go through shorter-term certain development, and get your feedback on possible future development. They'll look at functionality like balloting, elections, task management/assignment, document collaboration and more.

Speakers: Ed English and Ryan Casey, Higher Logic

Location: Studio F

4:45 - 5:15 PM — CEO Address

Rob Wenger, Chief Executive Officer

2017 has been a transformational year for Higher Logic. Join our CEO Rob Wenger for the official 2017 CEO Address, which includes an overview of the state of the company, highlights about the company growth and a look at our major initiatives for 2018 and beyond.

Location: Grand Ballroom

5:15 - 5:45 PM — Product Roadmap

Ed English, Chief Product Officer

Higher Logic proudly welcomed Ed English as our chief product officer in 2017. During his presentation, Ed will take a look back at the major achievements in 2017 and discuss the planned product enhancements and technical roadmap for 2018.

Location: Grand Ballroom

6:00 - 9:00 PM — Customer Appreciation Reception

Experience the Tastes of DC at Super Forum

Location: Foyer (6:00 - 9:00 PM) & Grand Ballroom (7:00 - 9:00 PM)

Tuesday, October 17

9:00 - 10:00 AM — Keynote

Brad Klingenberg

In his keynote, Brad Klingenberg, VP of Data Science at Stitch Fix, will talk about one of the hottest areas for companies right now – the rise of data science in business. He’ll not only explain what data science is, but how it’s breaking out of the lab and becoming important in all aspects of running an organization.

Data science plays a key role in Stitch Fix’s success, and applications in personalized marketing and predicting client demand are just the start. Brad and his team at Stitch Fix are using data science in surprising, innovative ways. They’re even using it to design new clothes.

With so many applications, Brad will dive into what’s happening in data science right now, giving real-world examples of how his team used data science to help Stitch Fix become a leader in the dynamic Silicon Valley tech world.

Location: Grand Ballroom

10:15 - 11:15 AM — Breakout Sessions

Maximizing Volunteer Manager

Track: Higher Logic Platform Management/Technical Guidance Community Management

Want to learn how to use Higher Logic's Volunteer Manager module to take your volunteer programs to the next level? Then this session is for you! Learn all about implementing this comprehensive system to its full potential, from configuring the admin settings to defining your organization's volunteer journey.

Speaker: Carly Wohlers, Higher Logic

Location: Potomac 2

Defining and Communicating the Value of Community

Track: Community Management Executive-Level/Strategic

According to a study conducted by CMX, the number one reason communities fail is due to lack of support and resources. This is because community builders struggle to prove the value of their work. In this workshop, David Spinks, CEO of CMX, will teach you a simple model that you can use to define and communicate the value of your community so you can get the buy in you need to be successful.

Speaker: David Spinks, CMX Hub

Location: Studio B

Making Big Decisions with Your Big Data

Track: Doing More with Your Data Executive-Level/Strategic

Without leadership consensus on decisions, all the data your community and technology platforms collect and your dashboards provide are a complete waste of time and money. This presentation outlines proven steps necessary to build understanding among your staff and volunteer leaders, identify necessary course corrections in development and implementation and outlines how to create internal champions that support your efforts to modernize your technology into your association's most strategic asset.

Speaker: Dean West, Association Laboratory

Location: Studio D

How Community Strengthened a Certification Program

Track: Executive-Level/Strategic Community Management

The Certified Financial Planner Board of Standards, Inc. (CFP Board) administers and grants the CFP® certification, a widely-recognized standard for personal financial planners nationwide. Our Candidate Forum community was developed to connect not the 78,000 who were already certified in the profession but, rather, to be a place where candidates who are working toward CFP® certification could find one another. Our certification process involves several steps including a rigorous exam, education and experience requirements, plus an ethics component, and we wanted our candidates to be able to share resources, experiences and advice, as well as give and get moral support to keep them motivated throughout the entire certification process.

Launched in September 2016, the CFP Board Candidate Forum has been extremely active and successful, with many candidates finding it a valuable source of information and support. We have also seen an increased pass rate in our last two exam cycles of candidates who have participated in the Forum. In this session, we will detail the different tactics we have employed on the Candidate Forum that have ultimately contributed to improved pass rates, including a robust library of resources, a job bank with real-time job opportunities, and successful Ask the Expert sessions.

Speaker: Jacqueline Davey, Certified Financial Planner Board of Standards, Inc.

Location: Studio E

Plugins To Freshen Up Your Website and Community Sites

Track: Higher Logic Platform Management/Technical Guidance Executive-Level/Strategic

Sometimes you need a little something extra on your site. Come along with HUG MVPs Justin Prevatte and Brett Wangman on a guided tour of third-party plugins that add functionality and style to your Higher Logic sites and communities. We’ll focus on tools you can use on your sites today. From custom slideshows to responsive video overlays to site-wide notifications, we’ve got you covered.

Speakers: Justin Prevatte, Theme Logic, Brett Wangman, The Center for Association Growth (TCAG)

Location: Potomac 1

APIs and Integration Options with Socious

Track: Socious Higher Logic Platform Management/Technical Guidance

The Socious system can be leveraged in many ways to pull data for use in third party systems. In this session you will learn about the common ways you can integrate; see working examples; and learn tips and tricks to getting data moving quickly!

Speaker: Scott Balthazor, Higher Logic

Location: Studio F

Influencing Temperament in Established Communities

Track: Community Management

Join us for a study in in applying rule-breaking behavior models to community management strategies. We often talk about using seed questions to get a community started, but they can also be a useful tool in influencing behavior in more established communities. We’ll look at a case study from Intuit, where seed questions were used to solve emerging problem behavior in a super user group that provided support for over a 100,000 end users per year.

Speaker: Trevor Kelly Noland, Higher Logic

Location: Terrace Room

11:45 AM - 12:00 PM —Keynote

Mark Dorsey, FASAE, CAE
CEO, Construction Specifications Institute

All of this data science talk is well and good, and gets us dreaming big, but what does it actually look like in an association environment? Get a glimpse into CSI's strategic plans for compiling community, transactional and other user data into a data warehouse to drive better decision-making in their organization, gain better agility in improving educational offerings, increase retention and event attendance, and more.

Location: Grand Ballroom

12:00 PM - 12:15 PM — Keynote

Andy Steggles, President, Higher Logic

Andy Steggles will cover highlights from the upcoming 2017 MGI & Higher Logic Community Benchmarking Report. The session will also look at how some associations are measuring member engagement data and tying it to their organizational strategic goals. The next time someone asks you whether your online community is successful, you’ll now be able to demonstrate value through data.

Location: Grand Ballroom

12:15 - 1:15 PM — Lunch

1:15 - 2:15 PM — Breakout Sessions

The Perils of Ignoring Community Management Best Practices

Track: Community Management Marketing, Membership, and Program Support Executive-Level/Strategic

Think you can run a community without community management? Think again! Hear the lessons learned from TM Forum's journey with their community over the last 8 years and how they are finally having success with the right principles, management and support.

Speakers: Richard May, TM Forum, Melanie DiGeorge, Higher Logic

Location: Studio B

Streamlining Development with Online Communities

Track: Executive-Level/Strategic Community Management Marketing, Membership, and Program Support

Whether you are a non-profit, association or technology company...online communities can be an effective tool to help streamline your respective development efforts by improving user experience, communication, process, overall return on investment while reducing operating expenses.

Speaker: John Boyle, Zenoss

Location: Studio D

Big Picture Community Building: Establishing an Effective Business Model for Open & Hybrid Communities

Track: Executive-Level/Strategic Community Management

Communities must have an operational business model for long term success. Do you know yours? Learn about the “big picture” of community building by focusing on a proven four step process for driving long-term success. This session will explore a repeatable and comprehensive cycle to: a) continuously refuel your community with active visitors; b) convert highly qualified visitors into captured members; c) deliver a high value experience that will form active community advocates; and d) drive results and revenue.

Speaker: Katie Bapple, Higher Logic

Location: Studio E

The Engagement Strategy Workshop: Test, Tweak, And Rebuild Your Strategy in An Hour

Track: Community Management Marketing, Membership, and Program Support Executive-Level/Strategic

In the past decade, FeverBee has helped 1200+ engagement professionals across hundreds of organizations (Facebook, Google, Oracle, SAP, Greenpeace, Novartis, and Porsche) rethink and revamp their community strategy. Our strategies help clients stop endlessly chasing more engagement and become laser focused on core behaviors that have a lasting impact.

During this session, we're going to take you to an advanced level and distill the top lessons from our work over the past decade into a simple template you can use to test and rebuild your engagement strategy.

You're going to learn why many strategies fail, the 6 kinds of strategies that we have seen succeed, how to clearly articulate your strategy, and how to embed psychology principles to get members to perform the behaviors you need to execute your strategy.

Speakers: Richard Millington, FeverBee

Location: Potomac 1

My Favorite Automation Rules

Track: Higher Logic Platform Management/Technical Guidance Community Management

Join us for a rapid-pace, round-robin style discussion of our favorite applications of automation rules that we've applied and seen success with since their introduction. We'll also be asking for audience participation, so bring your favorite rules or the challenges you're facing that you think a rule might help address!

Speakers: Veronique Nguyen, Will Machin, Jenna Franz and Lizzie Urban, Higher Logic

Location: Potomac 2

Breaking the Rules of a Traditional Community

Track: Marketing, Membership, and Program Support Community Management

Join us as we share the story of our Discovery Educator Network (DEN) Online Community. Our community has been referenced as being “atypical” and we wear that badge proudly. For twelve years, we’ve hosted local, regional, and national in-person events, but we lacked that “one place” that our members could gather when not physically together. With the help of Higher Logic, we’ve created an online home for our DEN members. Hear how we blend unique in-person events with our online existence to strengthen our growing community. See how we use our DEN Online Community site to nurture a powerful culture of Learn, Share, and Connect for Discovery Education educators.

Speaker: David Tchozewski and Kyle Schutt, Discovery Education

Location: Terrace Room

Using Responsive Design: Ideas and Options Within the Socious Platform

Track: Socious Higher Logic Platform Management/Technical Guidance

This session is for clients who are interested in learning responsive design techniques within the Socious system. Learn how to add special classes, styles, and various layouts to your page, while providing your members with an optimal viewing experience on any digital device.

Speaker: Tyler Hidrogo, Higher Logic

Location: Studio F

2:45 - 3:45 PM — Breakout Sessions

Engagement Scoring and Benchmarking Inside and Outside Your Community

Track: Doing More with Your Data Marketing, Membership, and Program Support Executive-Level/Strategic Higher Logic Platform Management/Technical Guidance

The session will discuss the vast amount of activities that are written to your AMS/CRM, including community activities, and what you can do with that information. Engagement is key to keeping members renewing, and getting the full 360-degree view of what they do with your organization will let you personalize their experience with you.

On top of that, you can use engagement scoring within your AMS/CRM to see which members are more likely to perform an action, and segment members into groups so you can treat them appropriately and encourage behavior.

Speakers: Bobby Kaighn, Higher Logic, Benjamin Muscolino, benel Solutions, Matt Rohrer, Higher Logic

Location: Studio D

The Ten Product Updates You Should Have Implemented Last Year But Didn't (or Missed!)

Track: Higher Logic Platform Management/Technical Guidance

Do you have a pile of unread product update emails from the last year?
No worries - we have you covered! Now’s the time to catch up on all of Higher Logic’s new products and updates. We’ll take you through our top picks, including useful capabilities that may have fallen through the cracks in the last (busy) year. From new widgets, setting up an interactive map to new Content Management System (CMS) Locking, don’t miss our list of what to implement in your community next.

Speaker: Catherine Poon, Higher Logic

Location: Studio E

Turn Your Community Into a Problem-Solving Machine

Track: Community Management

For a community to provide real, significant value to its users, it needs more than just lots of activity—it needs meaningful activity. In many communities, especially software user groups and communities for scientists, engineers, and other STEAM fields, that means solving problems. In this session, we’ll discuss how to facilitate an environment where people go for solutions, as well as how best to encourage the user base to provide useful and relevant replies. Once you’ve established a community focus on problem-solving, we’ll then go beyond “vanity metrics” to look at how you can measure problem solving as a community function. And scattered through the presentation will be practical tips on how to make your community not just engaging but *useful*.

Speaker: Lindsay Starke, Higher Logic

Location: Potomac 1

Make Your Sites Sparkle with Advanced CSS/Javascript

Track: Higher Logic Platform Management/Technical Guidance Community Management

Take full control of your site with advanced CSS and JavaScript. HUG MVPs Justin Prevatte and Brett Wangman show you how to take it to the next level with the jQuery library, Flexbox, and more. Getting things done is the name of the game in this action-oriented session. Reorganize page elements, build your own page layouts, and re-envision the standard Higher Logic widgets.

Speaker: Justin Prevatte, Theme Logic, Brett Wangman, The Center for Association Growth (TCAG)

Location: Studio B

Nested Communities: How Hierarchy Can Benefit Engagement

Track: Higher Logic Platform Management/Technical Guidance Community Management

Organizations and businesses have multi-tiered structures – leadership hierarchies, committees and subcommittees. Higher Logic’s nested communities module can be structured in the same way to reflect how your company or association is organized. Join Bryant and Ryan for an interactive Q&A about how this module might work for your organization. They'll share examples and walk through specific scenarios. Please bring your questions – this is intended to be a working session. 

Speaker: Bryant Burnheimer and Ryan McKeown, Higher Logic

Location: Studio F

4:00 - 4:15 PM — The Higher Logic Floyd Awards

4:15 - 5:15 PM — 45 Ideas in 45 Minutes

Higher Logic’s classic 45 Ideas in 45 Minutes is back. This fast-paced session designed to showcase the best of our community platforms gets better every year. Our staff and client team will highlight the best ideas for top-notch communities. Join the session that’s all about offering a variety of resources, tips, and creativity for any community.

Speakers: Higher Logic Client Success Team

Location: Grand Ballroom

*Schedule is tentative and subject to change.

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