Leveraging Video to Drive Engagement for your Virtual Event and Yearlong

When:  Nov 11, 2020 from 4:00 PM to 4:45 PM (ET)
Associated with  Association: Marketing

Leveraging Video to Drive Engagement for your Virtual Event and Yearlong

In 1949, Joseph Campbell published the book, The Hero with a Thousand Faces. In it, Campbell reveals his discovery that myths from around the world and for all of recorded history with powerful influence all followed a similar pattern - The Hero's Journey. Today, The Hero's Journey powers your favorite movies and books and has become a key to modern marketing. In a world of intense technology change, this ancient story framework can guide us to effective communications and engagement.

Presenter:  Michael Hoffman, CEO, Gather Voices

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