The Engagement Playbook of the Future: Strategies for Sticky Communities
Communities show long-term engagement growth across industries, which begs the questions: What are the most successful communities doing right? Which tactics are they using to keep users coming back? Why are some communities ‘stickier’ than others? We sifted through hundreds of communities’ data for insight on these questions, then extensively tested (and re-tested) new strategies and techniques based on that research until we found the magic combinations that unlocked success. An engagement strategy based on conventional wisdom is not enough to effectively carry an association and its members into the future. Stop learning by trial and error. Learn data-based, proven tactics and strategies to create thriving communities and how to encourage member activity and keep them coming back.
Presenter 1: Emily Stamm, Sr. Community Manager, Higher Logic
Presenter 2: Annie Moncure, Sr. Community Manager, Higher Logic
Presenter 3: Sara Maloney, Community Manager, Higher Logic
Presenter 4: Shannon Emery, Community Manager, Higher Logic