A 2010 joint study by MIT Sloan Management Review and IBM Institute of Business value found that organizations with solid data analytics programs outperform those who are just getting into analytics by a factor of three to one.
Analytics can provide a variety of benefits to an organization, but many associations are still slow to embrace the opportunity. Whatever the reason for resistance, the truth is that data analytics can help associations run more efficiently and create solid, effective strategies for growth
. By studying and finding trends in the data your association collects, you can better serve your members' needs and the marketplace in general.
What can data do for you? Find out by downloading "Data is Your Friend: How Analytics Can Help You Meet Your Association's Goals."