5 Ways to Use Content Marketing to Build Relationships with Millennials

By posted Aug 03, 2015 11:08 AM


During a recent study targeting 501 millennials, it was found that nearly 62% feel that there is a direct correlation between content marketing and organization loyalty, but the problem is that they are not interested in the content they’re receiving. Finding information that has a balance between intriguing both younger and older generations is difficult, but with the help from these five suggestions below, you will have a better understanding of connecting with both crowds.

- Create content that will fulfill their interests
- Generate useful content
- Keep it short and sweet
- Utilize humor
- Be real

Click here to learn more about Donna Vieira's tips for creating content that will be sure to better connect your association with its members.

Also, don't forget to comment on the article with any additional tips or feedback - we'd love to hear!