Strategic Planning for Your Association

By posted Jul 20, 2016 11:40 AM


When was the last time you took a good, hard look at your association's business plan? Now that we're halfway through the year (can you believe it?!), it’s time to see what you have accomplished so far. By looking at what your plans were for this year and evaluating results up to this point, you can see what has worked and what hasn't, helping you to make key decisions and adjustments for the second half of the year. In reality, best practices for marketing and overall association management are constantly changing. By looking ahead and developing a strategy, you will be able to make necessary adjustments in a time-conscience manner. Below are some practices to consider as you begin strategizing for the second half of the year.

  1. Take a Goal-Oriented Approach
  2. Create a Strategic Business Plan
  3. Focus on Your Members
  4. Update Your Competitive Value Proposition

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