Download this exclusive case study from Informz and learn how one association implemented an automated member nurturing program to improve member engagement and retention. The highly effective campaign resulted in a savings of approximately $30,000 in direct mailing cost and a 257% higher open rate than any previous email campaigns.
In this exclusive Informz Case Study, learn how ASM International:
- Utilized triggered emails to welcome new members and promote member benefits and resources.
- Employed the seamless integration between their database and the Informz email platform to save time and money.
- Applied an automated email feature that eliminated the need for staff intervention.