New Case Study: Open Rates Increased by 257%!

By Meghan Curtin posted May 09, 2012 04:49 PM


Download this exclusive case study from Informz and learn how one association implemented an automated member nurturing program to improve member engagement and retention. The highly effective campaign resulted in a savings of approximately $30,000 in direct mailing cost and a 257% higher open rate than any previous email campaigns.

In this exclusive Informz Case Study, learn how ASM International:

  • Utilized triggered emails to welcome new members and promote member benefits and resources.
  • Employed the seamless integration between their database and the Informz email platform to save time and money.
  • Applied an automated email feature that eliminated the need for staff intervention.




Jun 07, 2012 12:39 PM

I managed to view it.

May 29, 2012 01:26 PM

When I attempt to open the PDF, it tells me the file is damaged. Anyone else have this issue?