Higher Logic Partners with proShare

By Paul Wehking posted Feb 17, 2014 07:20 PM


We are excited to announce Higher Logic’s partnership with proSHARE, which enables our clients to create additional non-dues revenue opportunities through your existing communities at no additional cost.

What Is proSHARE?

Developed as a joint venture of the Ohio State Bar Association’s for-profit subsidiary and gainSHARE, proSHARE is a digital advertising platform specifically developed for professional associations that monetizes association websites by connecting them with advertisers eager to reach their members. It is the nation’s first revenue-driven professionals’ digital ad network.

Much like the community of Higher Logic benefits from the collaboration of its members, proSHARE leverages its aggregated power of hundreds of associations to secure direct deals with corporate advertisers and has the added advantage of being powered by Google’s robust ad exchange service.

How Does It Work?

proSHARE is turnkey; the company sells, collects and places advertising on websites, eliminating the need for associations to incur the cost of additional sales or administration staff to manage their digital advertising. proSHARE works with associations on a case-by-case basis to provide guidance on maximizing available advertising inventory on existing sites.

For more information on becoming a proSHARE member, contact Paul Wehking at or 202.803.6144.  A proSHARE overview video can be seen at:


Attend the proSHARE webinar on Wednesday, February 19th at 2:00 pm ET to learn more about non-dues revenue for your association through digital advertising, and be automatically registered to win a $250 Southwest gift card. Register here!