There’s no limit to the amount of ways associations can use Connected Community to drive engagement and increase member value. Orange Army team members highlighted “45 Ideas in 45 Minutes” on the last day of the HUG Super Forum. Here are our favorite five:
Idea No. 1: Automate a "You're So Close!" e-mail
For users who are at a certain percentage with profile completion, sent an email letting them know they are so close to completing their profile and let them know the things they need to do to complete it. Shout out to Elizabeth Douglas - ecommunity.pharmacist.com.
Idea No. 2: Icebreaker Welcome
Ask members to share fun details about themselves to build virtual relationships.Shout out to Lindsay Starke - www.theloop.ppa.com.
Idea No. 3: Create a Contest Tied to Philanthropy
Incentivize an action with a contest. Donate $1 to a charity for every member that a) completes their profile, b) receives a "recommend", c) receives "best answer". Crowd source the charity and encourage members to use the recommend and best answer feature.
Idea No. 4: Embed a Live Help Feature
Do you have a live support feature on your main site? You can use the new Javascript tools to add it to your community site as well. Shout out to nrpaconnect.org.
Idea No. 5: Turn on "Promote this post"
Turn on "Promote this post" so you can pick specific posts to make public. Then, put links to those posts out on other social networks to drive people back to your community site to read them.