What does a Professional Social Network Strategy look like?

By Terrance Barkan CAE posted Mar 30, 2009 04:51 PM


As organizations start to make greater use of social networks in their organizations, many are quickly learning that they need a real strategy to use this new and powerful communications platform. But what does a social media strategy look like?

Wanting to better communicate what a professional social network strategy looks like, we created this "animated" version:

Many organizations are asking if they should have a private versus a public social media site. We recommend both, using a public site to raise and gain awareness while using a private site to deliver member paid services and benefits in a peer to peer environment.

For more information on strategy, feel free to download our White Paper; Successful Social Network Strategies for Associations: