Industry News

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Taking a Tinystep – India’s largest community for Parents

Launched in September 2015, Tinystep is a social network that aims to connect parents with other parents, pediatricians and other child care service providers. Parents can use the network to ask questions, get advice and offer tips to others about all things related to child rearing. The network features forums, Q and As and both group and individual chat and messaging capabilities.

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Online community launched for the construction industry trades

A new vertical network called Dezignwall has just been launched by a California-based startup seeking to serve all aspects of the construction industry. It hopes to attract professionals involved in design, planning, architecture, construction and contract trades.

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Social Media Metrics show limited bottom line benefit

When it comes to proving the efficacy of social media marketing, CMO’s and Community Managers often face a difficult task. Social media metrics continue to be the most straightforward way to demonstrate impact. However, 45% of CMO’s feel that this information does not allow them to prove the value of social media for their company. According to MediaPost [1], only 13.2% felt they could effectively prove the value and impact social media has for their company. Continuing with that trend, MarketingProfs [2] reports that 46% of B2B marketers have no idea one way or the other if social media has generated any revenue for them.

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