When it comes to proving the efficacy of social media marketing, CMO’s and Community Managers often face a difficult task. Social media metrics continue to be the most straightforward way to demonstrate impact. However, 45% of CMO’s feel that this information does not allow them to prove the value of social media for their company. According to MediaPost , only 13.2% felt they could effectively prove the value and impact social media has for their company. Continuing with that trend, MarketingProfs  reports that 46% of B2B marketers have no idea one way or the other if social media has generated any revenue for them.