Asia Pacific HUG

Hi,

We launched 15 months ago with no strategy or plan and coming up with a strategy now. 

We have roughly 9,000 people who read the daily digest each day but in the last 6 months only 2000 who have logged in and 400 who have ever made a post.

Of course I will focus on trying to convert the logged in to making a post but I would also like to focus on the 9,000 people who read and don't log in.  I think a large element of this for our members is they don't know how to.

Question can you do an automation rule or create a list of people who have opened or often open the daily digest?

Thanks 

Natasha

------------------------------
Natasha Horlin
Membership Manager
Diabetes QLD
------------------------------

Original Message:
Sent: 8/10/2021 3:53:00 PM
From: Natasha Horlin
Subject: Automation rules - reading the daily digest

Hi,

We launched 15 months ago with no strategy or plan and coming up with a strategy now. 

We have roughly 9,000 people who read the daily digest each day but in the last 6 months only 2000 who have logged in and 400 who have ever made a post.

Of course I will focus on trying to convert the logged in to making a post but I would also like to focus on the 9,000 people who read and don't log in.  I think a large element of this for our members is they don't know how to.

Question can you do an automation rule or create a list of people who have opened or often open the daily digest?

Thanks 

Natasha

------------------------------
Natasha Horlin
Membership Manager
Diabetes QLD
------------------------------

Thank you Robert ill do that now.

Thank you

------------------------------
Natasha Horlin
Membership Manager
Diabetes QLD
------------------------------

Original Message:
Sent: Aug 10, 2021 05:02 PM
From: Robert Barnes
Subject: Automation rules - reading the daily digest

Hey Natasha,

 

To maximise a response from HUGgers who have tread this path before you, I'd recommend also posting your question in the Community Management community – here is the link - https://hug.higherlogic.com/communities/community-home?CommunityKey=3d460cf6-cee0-4bec-a7ba-d486c82a7058

 

There are over 2000 members of that community as opposed to the smaller cohort in the Asia Pacific HUG.  Tagging @Lisa Agic and @Bree Stewart as I am sure they have some insights into tactics that may help you achieve your goal.

 

Rob

 

Robert Barnes, CAE (He/Him/His)
Country Manager – APAC
t. +61 2 8310 7942
m. +61 404 471 991 | rbarnes@higherlogic.com

 

My time is available to you - calendly.com/robert_m_barnes

 

 

Higher Logic Australia respectfully acknowledges the Traditional Owners of the land on which we work and learn, and pay respect to First Nations Peoples and their elders, past, present and emerging.

 

 

Original Message:
Sent: 8/10/2021 3:53:00 PM
From: Natasha Horlin
Subject: Automation rules - reading the daily digest

Hi,

We launched 15 months ago with no strategy or plan and coming up with a strategy now.

We have roughly 9,000 people who read the daily digest each day but in the last 6 months only 2000 who have logged in and 400 who have ever made a post.

Of course I will focus on trying to convert the logged in to making a post but I would also like to focus on the 9,000 people who read and don't log in.  I think a large element of this for our members is they don't know how to.

Question can you do an automation rule or create a list of people who have opened or often open the daily digest?

Thanks

Natasha

------------------------------
Natasha Horlin
Membership Manager
Diabetes QLD
------------------------------

Hi @Natasha Horlin

Thank you for your post.

I think there are a number things at play here which I have outlined below:

• Were your members made aware that they would be receiving a Daily Digest each day when you launched and what it includes and how to use it?
• Have you checked how many members have accepted your Terms & Conditions since launch? Have you got your T&C's automation & conversion rule scheduled for those who clicked on the community URL but didn't accept the T&C's?
• Have you been posting Community Tips on how to use the platform? When we launch a new community we immediately post 'Tip Tuesdays' which are brief step by step instructions with screen shots on how the platform functionality works so your members feel confident about using the platform.
  • Example Tips include:

• • • Upload Your Profile Picture & Bio
    • How to Follow Content of Interest
    • Community Digest Email Notifications

• Do you have a 'Welcome New Member' automation & conversion rule setup ​​that includes information about the Community and the Daily Digest and a link to your FAQ's? Or have you created your own one pager on how to use the platform. Have you checked out our Client Example Library in HUG.

Automation Rule Criteria for Daily Digest Open Rates:
I'm afraid that there is no automation rule criteria that includes members that have opened the Daily Digest and not logged in.

You could however, use your custom options in your digest to add in custom links or use Banner Advertisements or Post Advertisements to help drive members to login to the community. Create an initiative in these other spaces for additional calls to action (CTA's) that you know will grab the attention of your members so they would not want to miss out!

Here is a screen shot in admin and here are the support article links that may assist:

• Manage Email Digests
• Advertisements - Discussion Ads
• I'm afraid that I am not an expert in this area so if you get stuck and need a hand please log a support ticket Higher Logic 

Please let me know how you go.

Regards,


------------------------------
Lisa Agic
------------------------------

Original Message:
Sent: Aug 10, 2021 03:53 PM
From: Natasha Horlin
Subject: Automation rules - reading the daily digest

Hi,

We launched 15 months ago with no strategy or plan and coming up with a strategy now.

We have roughly 9,000 people who read the daily digest each day but in the last 6 months only 2000 who have logged in and 400 who have ever made a post.

Of course I will focus on trying to convert the logged in to making a post but I would also like to focus on the 9,000 people who read and don't log in.  I think a large element of this for our members is they don't know how to.

Question can you do an automation rule or create a list of people who have opened or often open the daily digest?

Thanks

Natasha

------------------------------
Natasha Horlin
Membership Manager
Diabetes QLD
------------------------------

Hi Lisa,

Thank you for your reply. Yes to some of that but I think we need to do it all again. 

I am sort of starting again with a lot of that stuff now so your suggestions are extremely helpful.

Thank you 

Natasha

------------------------------
Natasha Horlin
Membership Manager
Diabetes QLD
------------------------------

Original Message:
Sent: Aug 13, 2021 02:21 AM
From: Lisa Agic
Subject: Automation rules - reading the daily digest

Hi @Natasha Horlin

Thank you for your post.

I think there are a number things at play here which I have outlined below:

• Were your members made aware that they would be receiving a Daily Digest each day when you launched and what it includes and how to use it?
• Have you checked how many members have accepted your Terms & Conditions since launch? Have you got your T&C's automation & conversion rule scheduled for those who clicked on the community URL but didn't accept the T&C's?
• Have you been posting Community Tips on how to use the platform? When we launch a new community we immediately post 'Tip Tuesdays' which are brief step by step instructions with screen shots on how the platform functionality works so your members feel confident about using the platform.
  • Example Tips include:

• • • Upload Your Profile Picture & Bio
    • How to Follow Content of Interest
    • Community Digest Email Notifications

• Do you have a 'Welcome New Member' automation & conversion rule setup ​​that includes information about the Community and the Daily Digest and a link to your FAQ's? Or have you created your own one pager on how to use the platform. Have you checked out our Client Example Library in HUG.

Automation Rule Criteria for Daily Digest Open Rates:
I'm afraid that there is no automation rule criteria that includes members that have opened the Daily Digest and not logged in.

You could however, use your custom options in your digest to add in custom links or use Banner Advertisements or Post Advertisements to help drive members to login to the community. Create an initiative in these other spaces for additional calls to action (CTA's) that you know will grab the attention of your members so they would not want to miss out!

Here is a screen shot in admin and here are the support article links that may assist:

• Manage Email Digests
• Advertisements - Discussion Ads
• I'm afraid that I am not an expert in this area so if you get stuck and need a hand please log a support ticket Higher Logic 

Please let me know how you go.

Regards,


------------------------------
Lisa Agic

Original Message:
Sent: Aug 10, 2021 03:53 PM
From: Natasha Horlin
Subject: Automation rules - reading the daily digest

Hi,

We launched 15 months ago with no strategy or plan and coming up with a strategy now.

We have roughly 9,000 people who read the daily digest each day but in the last 6 months only 2000 who have logged in and 400 who have ever made a post.

Of course I will focus on trying to convert the logged in to making a post but I would also like to focus on the 9,000 people who read and don't log in.  I think a large element of this for our members is they don't know how to.

Question can you do an automation rule or create a list of people who have opened or often open the daily digest?

Thanks

Natasha

------------------------------
Natasha Horlin
Membership Manager
Diabetes QLD
------------------------------