Hi
@Natasha HorlinThank you for your post.
I think there are a number things at play here which I have outlined below:
- Were your members made aware that they would be receiving a Daily Digest each day when you launched and what it includes and how to use it?
- Have you checked how many members have accepted your Terms & Conditions since launch? Have you got your T&C's automation & conversion rule scheduled for those who clicked on the community URL but didn't accept the T&C's?
- Have you been posting Community Tips on how to use the platform? When we launch a new community we immediately post 'Tip Tuesdays' which are brief step by step instructions with screen shots on how the platform functionality works so your members feel confident about using the platform.
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- Upload Your Profile Picture & Bio
- How to Follow Content of Interest
- Community Digest Email Notifications
- Do you have a 'Welcome New Member' automation & conversion rule setup that includes information about the Community and the Daily Digest and a link to your FAQ's? Or have you created your own one pager on how to use the platform. Have you checked out our Client Example Library in HUG.
Automation Rule Criteria for Daily Digest Open Rates:I'm afraid that there is no automation rule criteria that includes members that have opened the Daily Digest and not logged in.
You could however, use your custom options in your digest to add in custom links or use Banner Advertisements or Post Advertisements to help drive members to login to the community.
Create an initiative in these other spaces for additional calls to action (CTA's) that you know will grab the attention of your members so they would not want to miss out!
Here is a screen shot in admin and here are the support article links that may assist:

Please let me know how you go.
Regards,
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Lisa Agic
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Original Message:
Sent: Aug 10, 2021 03:53 PM
From: Natasha Horlin
Subject: Automation rules - reading the daily digest
Hi,
We launched 15 months ago with no strategy or plan and coming up with a strategy now.
We have roughly 9,000 people who read the daily digest each day but in the last 6 months only 2000 who have logged in and 400 who have ever made a post.
Of course I will focus on trying to convert the logged in to making a post but I would also like to focus on the 9,000 people who read and don't log in. I think a large element of this for our members is they don't know how to.
Question can you do an automation rule or create a list of people who have opened or often open the daily digest?
Thanks
Natasha
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Natasha Horlin
Membership Manager
Diabetes QLD
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