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Thoughtful Thursday: What are some practical ways your association encourages innovation?

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  • 1.  Thoughtful Thursday: What are some practical ways your association encourages innovation?

    ORANGE ARMY
    Posted Oct 14, 2021 09:25 AM
    Happy Almost-Friday, HUGsters!  Time for a Thoughtful Thursday question:

    What are some practical ways your association encourages innovation?

    Are you using automation in cool new ways? Maybe you've found a way to streamline processes? Landing pages helping you work smarter, not harder? Or anything totally not Marketing Automation related that you've done to encourage innovation in your association?

    For example, @Annie Henderson - I love your Canva speaker social share idea you guys used. Maybe share the details? @Patricia White I still love how you've been using landing pages for your Membership Mondays.

    Let your peers know what you're up to in the comments!

    Beth

    PS - don't forget to join us at 3 pm ET today for  HUG Connect for Marketing - Get the most out of your HUG Membership!
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    Beth Arritt
    Association Evangelist
    barritt@higherlogic.com

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  • 2.  RE: Thoughtful Thursday: What are some practical ways your association encourages innovation?
    Best Answer

    Posted Oct 21, 2021 02:52 PM
    Happy to share what we did.

    We do have an in-house graphic designer and she created the baseline images of the cityscape and color overlay. Then using the free version of Canva went in and created a Twitter version and LinkedIn version to share with speakers that allowed them to insert their own headshots.  I attached the images below for reference.

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    Annie Henderson
    Marketing & Communication Manager
    ASBO International
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