Asia Pacific HUG

 View Only
  • 1.  APAC HUG Community Spotlight Series: ANZSNM NUCLEUS Community

    Posted 16 days ago


    Hi Asia Pacific HUGgers,

    Welcome to our first of many APAC HUG Community Spotlights. I am very excited to introduce our first community spotlight:

    Organisation:  AUSTRALIAN AND NEW ZEALAND SOCIETY of NUCLEAR MEDICINE (ANZSNM)
    Community Name: NUCLEUS Community!
    Community Manager: ESTER GÓMEZ, Marketing Manager 

    1. What was your main reason for launching an online community?

    We wanted to create a stronger sense of community; hence, we felt having a platform such as a Nucleus would help us create a hub for all members to interact, network, engage with others, share their expertise, and ask questions... 

    2. How were you previously engaging with your members?

    Mostly at face-to-face events and at their workplaces. With how the workplace and the way we network have dramatically changed in the last years, it felt like a natural progression to offer an online platform for our members to keep networking, especially during the pandemic.  

    3. What is your community's name and how long did it take you to decide on the name for your community?

    Nucleus. It came to us naturally and did not take time at all as it is a symbol strongly connected to Nuclear Medicine as it has been used as part of our visual identity for a long time.  

    4. What have your members loved most about your online community?

    The discussion forum and they are really liking now the mobile app, although there are a few issues with it we would like to see improved.  

    5. Do you promote your online community externally to your members? If so, how?

    Yes, via the society's website (we post regular updates prompting members to have their say), social media (same as on the website), adverts on the Gamma Gazette (the society's official magazine), through monthly newsletters and other eDMs.

    6. What do you as the community manager enjoy most about your community?

    Seeing how that sense of community keeps growing and how members help others, how they take leadership roles by creating new communities (e.g. student committee). I really enjoy finding new ways to bring in new value to members through the community.  


    7. Please feel free to share any other information about your community?
    Our community is relatively young but we are positive it will grow into a highly active and engaged community in the coming years. 


    8. If you could ask other Community Managers one question, what would it be?
     What marketing tactic works best for you to keep bringing people back to your community?


      Please feel free to ask @Ester Gomez any questions and don't forget to answer Ester's question ->  What marketing tactic works best for you to keep bringing people back to your community?


      Thank you @Ester Gomez for being our very first APAC HUG community spotlight. 

      If you would like to spotlight your APAC community, please email me at lagic@higherlogic.com 

       

      Regards,

      Lisa Agic 

      Your Asia Pacific HUG Community Manager

      ​​​

      ------------------------------
      Lisa Agic
      Senior Consultant
      Sydney, Gadigal Country NSW
      ------------------------------


    1. 2.  RE: APAC HUG Community Spotlight Series: ANZSNM NUCLEUS Community

      Posted 15 days ago
      @Ester Gomez really loved all of your answers, thanks so much for sharing!

      For your question about bringing members back into the community, I think posting important member updates e.g. survey results, white papers, exciting webinar opportunities or other events, in the community either a) exclusively, or b) FIRST in the community before any other platform can help to build value for the community that members who have stopped logging in may be interested in accessing.

      Also regular teasing of diverse community content on platforms like social media​ (i.e. different questions which are being discussed that may be applicable to different types of members) can help to remind members who have become inactive that they should jump back in again :)

      Cheers,

      ------------------------------
      Gemma Jamison
      Strategic Consultant, Higher Logic
      Australia
      ------------------------------



    2. 3.  RE: APAC HUG Community Spotlight Series: ANZSNM NUCLEUS Community

      Posted 15 days ago
      Hi @Gemma Jamison! Thanks so much for your feedback and suggestions. All are so valuable!

      I really like the idea of posting on Nucleus before we post on other platforms or just exclusively on Nucleus! Actually, one of the things we are about to do is launch a rewards program and we thought about just having access to it from the community so that should help us bring in more traffic to it and hence, create more engagement.  ​

      Cheers

      ------------------------------
      Ester Gomez
      Marketing Manager
      ANZSNM
      ------------------------------



    3. 4.  RE: APAC HUG Community Spotlight Series: ANZSNM NUCLEUS Community

      Posted 15 days ago
      @Ester Gomez what a great idea, I'm sure bringing the rewards program into the community space will drive more logins from inactive users and hopefully on the way to accessing the program they will see a thread they want to contribute to, or other content they might be missing out on.​

      ------------------------------
      Gemma Jamison
      Strategic Consultant, Higher Logic
      Australia
      ------------------------------