Welcome to our first of many APAC HUG Community Spotlights. I am very excited to introduce our first community spotlight:Organisation: AUSTRALIAN AND NEW ZEALAND SOCIETY of NUCLEAR MEDICINE (ANZSNM)Community Name: NUCLEUS Community!Community Manager: ESTER GÓMEZ, Marketing Manager
We wanted to create a stronger sense of community; hence, we felt having a platform such as a Nucleus would help us create a hub for all members to interact, network, engage with others, share their expertise, and ask questions...
Mostly at face-to-face events and at their workplaces. With how the workplace and the way we network have dramatically changed in the last years, it felt like a natural progression to offer an online platform for our members to keep networking, especially during the pandemic.
Nucleus. It came to us naturally and did not take time at all as it is a symbol strongly connected to Nuclear Medicine as it has been used as part of our visual identity for a long time.
The discussion forum and they are really liking now the mobile app, although there are a few issues with it we would like to see improved.
Yes, via the society's website (we post regular updates prompting members to have their say), social media (same as on the website), adverts on the Gamma Gazette (the society's official magazine), through monthly newsletters and other eDMs.
Seeing how that sense of community keeps growing and how members help others, how they take leadership roles by creating new communities (e.g. student committee). I really enjoy finding new ways to bring in new value to members through the community. 7. Please feel free to share any other information about your community?Our community is relatively young but we are positive it will grow into a highly active and engaged community in the coming years. 8. If you could ask other Community Managers one question, what would it be? What marketing tactic works best for you to keep bringing people back to your community?
Your Asia Pacific HUG Community Manager
1919 North Lynn Street, Suite 500, Arlington, VA 22209
Tel: (202) 360-4402
Fax: (866) 533-0428