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APAC HUG Community Spotlight Series: Golf Management Australia GMA Connect Community

  • 1.  APAC HUG Community Spotlight Series: Golf Management Australia GMA Connect Community

    Posted Nov 02, 2022 09:44 PM

    Hi Asia Pacific HUGgers,

    Welcome to our APAC HUG Community Spotlights Series. I am very excited to introduce our second community spotlight:

    Organisation:  Golf Management Australia (GMA)
    Community Name: GMA Connect!
    Community Manager: @Paul Vardy

    1. What was your main reason for launching an online community?

    Firstly, we wanted to find out what associations are doing that's new. That's how we came across Higher Logic. With the Higher Logic online community, there was the opportunity for GMA to go beyond just communicating directly with members of our association and back, to getting the benefits of members communicating amongst themselves.

    An individual is no match for the "wisdom of the crowd" when it comes to 1,000 different issues.

    2. How were you previously engaging with your members?

    Lots of ways; primarily Journals, EDMs, social media, networking events, emails and phone calls.

    3. What is your community's name and how long did it take you to decide on the name for your community?

    We went for GMA Connect. It didn't take long to agree on this name between my Media and Communications Manager and me.

    4. What have your members loved most about your online community?

    I think they feel comfortable putting a discussion post out to a membership of people doing jobs that are very similar to their own.

    Diverse management topics can be raised and sure enough, others are already dealing with them. It could be someone asking for feedback on a piece of on-line voting software to policies on cart use, what to charge for filming on a golf course, gender composition on boards, implementation of welcome to country at official events etc.

    Even if members have nothing to add to a thread at a point in time, the issues may well arise in future and they can refer back to a thread to get a head start.

    5. Do you promote your online community externally to your members? If so, how?

    In our Journals and EDMs we remind members of the platform and encourage its use. It's the Daily Digest that pops into their email feed that is the oxygen that keeps promoting the system.

    6. What do you as the community manager enjoy most about your community?

    We love seeing members posting or responding for the first time, particularly by people with fewer personal networks. It's added significant extra value to our regional members in particular.


    7. Please feel free to share any other information about your community?
    Golf Management Australia is an association of golf club managers. Our vision is to develop professional leaders in golf and club management. We have around 400 members and pride ourselves on our wonderful fraternity.


    8. If you could ask other Community Managers one question, what would it be?
    I'd probably ask about how they have evolved, or intend to evolve, their use of Higher Logic's platforms. We're in our second year and I can imagine additions in future.




    Please feel free to ask Paul any questions and don't forget to answer Paul's question -> I'd probably ask about how they have evolved, or intend to evolve, their use of Higher Logic's platforms. We're in our second year and I can imagine additions in future.


    Thank you for being our second APAC HUG community spotlight GMA Connect!

    If you would like to spotlight your APAC community, please email me at lagic@higherlogic.com 

     

    Regards,

    Lisa Agic 

    Your Asia Pacific HUG Community Manager

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    Lisa Agic
    Senior Consultant
    Higher Logic
    Sydney, Gadigal Country NSW
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