Engaging New Members With Old Ideas (learning series webinar)

When:  Feb 17, 2011 from 02:00 PM to 03:00 PM (ET)
Engagement, New Member Recruitment, Social Media—these buzz words are part of every membership and recruitment conversation.  How you do take the conversation and turn it into an actionable plan? Before you “re-invent the wheel”, start with the current membership model or marketing plan. This webinar will go back to the traditional time-tested membership basics and expand on these tools with new way of thinking. Listen as Lauren shares strategies for attracting new members from her experience as a rising YP leader in the association space.

YOU will find out how to:
  • Use social technology to manage your brand.
  • Empower your members with creative online strategies.
  • Listen to online conversations and use the data to learn about your membership.
  • Invest in lurkers.
Thought Leader: Lauren Hefner, Director of Membership, Marketing, & Communications, Laboratory Products Association; ASAE YAEC Committee Member 2010-2011

CAE Hours:  1
Receive 1 CAE credit hour for full participation in this live webinar.