All associations seek ways to drive awareness and participation within their organization and leveraging digital marketing is an effective yet inexpensive way to do so. However, there are so many solutions and resources available that finding the one that is best to use can be overwhelming. In this presentation, we will share some of the success we have realized using Google Ads and Feathr to help drive membership and event participation, resulting in almost $300,000 of additional revenue to organizations.
Presenter: Kaitlynn Malinowski, Senior Marketing Associate, Innovatis Group
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This session is eligible for .75 CAE credits for those who attend the Zoom session live. Higher Logic is an Approved CAE Provider.