"Know More.Using Social Networking to Better Serve Your Members"

When:  Dec 17, 2009 from 02:00 PM to 03:00 PM (ET)
Members want to talk. You want to listen.
Smart social networks allow you to do both.

What's the real value of social networking? The knowledge your organization can glean from combining what members are actually saying with the information you already have stored in your association management system. Smart organizations empower members to connect and collaborate through social networks that are integrated in with their member management system to combine the data into one comprehensive member profile. Know more about your members so that you can better predict their needs, provide better service and create an environment that promotes deeper involvement.

Higher Logic and Aptify will demonstrate how to combine the power of what your organization already knows with the variety of social networking tools now available in order to create an environment that provides the education and networking your members crave. The webinar will focus in on how to build activity to lead to more engaged members, how to maximize staff productivity and provide new premium services that help retain and delight members.

This is your chance to see the 2.0 way of servicing members. Hear how progressive associations are leveraging 2.0 technologies to measure value through engagement versus a traditional focus on value through membership dues and dollars spent. You’ll also view the correlation between social media and traditional engagement and why recognition is such an important factor when determining who your most valuable members are.

Webinar Key Learning Objectives:

· Learn specific ideas on how to put ideas into action on using social networks right away

· Realize the value and importance of using/selecting the right platform for your social media strategy

· Understand what metrics are important for your association and how to cross reference against retention


Scott Stone, Aptify and Suzanne Carawan, Higher Logic


Suzanne Carawan