Run Your Election Like A Pro: Voter Participation & Turnout Tips From The Obama Campaign

Run Your Election Like A Pro:
Voter Participation & Turnout Tips
From The Obama Campaign

The Challenge: Higher Voter Turnout

Whether you are leading a Presidential Election GOTV campaign or running your organization’s next board of directors election, membership vote or awards ballot, there’s one thing that everyone wants – higher voter turnout. Everyone wants it, but few know how to achieve it. That is, until now...

In 2012, Barack Obama had a strategy to combat voter apathy and convert would-be voters into voters that actually went to the polls to submit ballots. This strategy not only led him to victory but it will forever change the way that campaigns communicate with voters.


Strategy & Solution: Behavioral Science

Why did this strategy work? It worked because of one secret ingredient - behavioral science. Believe it or not, science is giving campaigns a statistical advantage, and it can do the same for you too.

In this webinar we will teach you about the secret science behind Barack Obama’s GOTV campaign and how behavioral psychology can increase the likelihood that your eligible voters participate in your organization’s next vote or election.