Learn how the Illinois Association of School Business Officials aligned their member demographics with online actions and behaviors across their integrated Higher Logic ecoscape to automate their most impactful calls-to-action. Hear some practical and goal-driven strategies to mobilize your integrated community and email data to help curate topics of value, as well as identify and activate members interested in attending events, creating content, becoming ambassadors or contributing financially.
Presenter 1: Rebekah Weidner,
Sr. Copywriter/Content Strategist, Illinois ASBOPresenter 2: Josh Slyman, Community Manager, Higher Logic
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