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Online Advertising: A New Source of Non-Dues Revenue (learning series webinar)
Apr 7, 2011 from 02:00 PM to 03:00 PM (ET)
Is it possible to increase membership value and not increase membership dues?
Take a traditional marketing tactic—advertising—and add a social technology spin with a targeted plan. Presto! An online advertising campaign in your private social network community debuts as a new source of non-dues revenue. Whether you’re looking for additional program funding or more revenue to support a new community manager hire, be honest, the additional revenue source is required. Advertising continues to shift away from other media and more toward online opportunities because it is cost effective, measurable, flexible, targeted, and most importantly - it works. According to comScore’s recently released Ad Metrix services, U.S. Internet users received 15 percent more displays ads as compared to year ago, and total U.S. display ad spending for first quarter 2010 reached an estimated $2.7 billion. Turn statistics into reality…
and learn strategies to create an online advertising program that rocks!
Scott will discuss how to use online advertising to:
Generate a new non-dues revenue stream to be used on other membership initiatives.
Secure new advertisers and leverage relationships with current sponsors.
Provide positive return on investment (ROI) and increased member engagement.
Want to see an association taking action? Listen as Mary Scott of the National Apartment Association (NAA) shares their story.
Mary Scott, National Apartment Association and Scott Oser, President, Scott Oser Associates
CAE Hours: 1
Receive 1 CAE credit hour for full participation in this live webinar.
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