As we observe emerging trends amongst our Clients, a hybrid model is emerging as our Clients accelerate & / or turbo charge their Digital journey.
Over the last 20 years, the online community space has continued to grow and evolve. This evolution was greatly impacted by the growth of public social media platforms that we all use today. But these are still communities in their own right.
Community is really becoming the epicenter of engagement as the world moves to digital. A normal query, a discussion amongst a peer group, the need for Tech Support, the internal and external knowledge base….everything is on the Community now or at-least that is the intent.
The Community is now a thriving environment ...like a Marketplace requiring constant attention, innovation and maintenance. This is where Social Care comes in to make it happen.
In the past year, we have seen that social platforms and communities have continued to evolve even more. This evolution has now grown to where the work that community managers, social managers, support managers, and marketing managers do is all intersecting around the same customers, just in different stages of a customer journey.
As more organizations realize this, a need for combined process and team is also more critical than ever and this is Social Care. The combination of Social media monitoring, Community with the power of CRM is a true game changer.Presenter
: John Summers, Senior Manager, Community and Social Practice, Grazitti
This session is eligible for .75 CAE credits for those who attend the Zoom session live. Higher Logic is an Approved CAE Provider.
Click Here to View the Recording of the Session#Corporate