2013 Higher Logic Learning Series: FROM COMMUNITY TO BRAINTRUST

When:  Feb 21, 2013 from 02:00 PM to 03:00 PM (ET)
Higher Logic™, the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide, presents FROM COMMUNITY TO BRAINTRUST on Thursday, February 21 at 2:00PM Eastern.

Members of the Alliance of Cambridge Advisors, Inc. (ACA) have been connecting and sharing online since 1996, so the move to a more robust and private online community in 2009 was just one more step in organization's social evolution. Creating the online community and watching it grow into an active BrainTrust has been something else completely.

In this interactive session, ACA will demonstrate how their BrainTrust project took their private social network, combined it with other technologies and re-energized the ACA membership – all on a shoestring budget. Discover the tools you need to build a BrainTrust or “Community Camp” for your members:
  1. Gather materials...and friends. Listen to the ACA user story and see the processes (and people) involved in implementation.
  2. Set up your tent. Hear lessons learned to create a cross-channel communication balance.
  3. Start a fire. ACA will share strategies for attracting new members and getting them acclimated to the community.
  4. Enjoy! See what’s next for ACA Connect!
THOUGHT LEADERS: Cathy Stegmaier, Executive Director and Arlene Donley Moss, Member Resources Coordinator, for the
Alliance of Cambridge Advisors, Inc. (ACA)

Even if camping is not your area of expertise, this session is for you. REGISTER NOW!

Session dialogue facilitator: Meet Lauren Wolfe, Interactive Marketing & New Media, Higher Logic

BADGE: SOCIAL MEDIA CAMP BUILDER (1 of 4; collect all four and be entered to win!)

HAVE QUESTIONS? Submit your questions in advance or bring them to the webinar! Also, plan to network with your peers in the real-time chat log – it’s the best place to share new ideas and learn from each other.  

The Alliance of Cambridge Advisors (ACA) got its start in 1995 as a for-profit training company helping financial advisors who wanted to teach their clients how to make better decisions about their money. ACA members practice holistic financial planning - they recognize that all life decisions involve money in some way and therefore work with their clients to understand why they make the decisions they do and help their clients integrate their money and their lives. See ACA’s private social network in action, visit ACA Connect.

The Higher Logic Learning Series has been providing educational webinars for five years to the association and non-for-profit space.  Read more about the 2013 Higher Logic Learning Series.


virtual - register for audio/visual details