SNAP! Training: Google Tag Manager -- Setup, Strategy and Next Steps
What is Google Tag Manager all about, and how would your community site benefit from using it?
Join us for a live demo of how to set up tags, monitor microsites, and other tricks to track your site by linking to your existing Google Analytics account. We'll discuss the basics of tag management and how you can use the data from it to help you make valuable decisions about your community strategy.
Your SNAP! Trainers
Cristy Zuazua is a client support advisor on the Higher Logic Client Success Team and our in house expert when it comes to all things Google Analytics and Google Tag related.
Dave Sabol is a marketing technologist on the Higher Logic Marketing Team. Dave manages several of the different applications that Higher Logic uses to run our marketing and sales departments. He is also responsible for tracking all of the analytics on the Higher Logic Corporate Site.
Confused? Not sure what Google Tag Manager is all about? Not to worry, we have you covered! Bring your questions and Google Tag Manager conundrums for Cristy and Dave and they will have you reporting data and tracking analytics like a pro in no time.