Marketing automation is becoming a more common tool inside of the membership marketing toolbox. The question of “What is marketing automation?” has become “How should we be using marketing automation?” Join our marketing automation expert to delve into the concepts that build a strong foundational understanding of marketing automation, and get a little inspiration on how to get started!
Presenter: Shayna McGroggan, Marketing Automation Manager, Higher Logic
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This session is eligible for .75 CAE credits for those who attend the Zoom session live. Higher Logic is an Approved CAE Provider.