Simple Registration

When:  Nov 18, 2019 from 9:00 AM to 5:00 PM (ET)
Where:   Gaylord National Resort & Convention Center, 201 Waterfront Street, National Harbor, MD, 20745, US

Event Date & Time

Gaylord National Resort & Convention Center
201 Waterfront Street
National Harbor, MD 20745

Nov 18, 9:00 AM - 5:00 PM (ET)

Receive a $50 Discount!

By registering for both the morning Real Magnet workshop and this Google Analytics afternoon workshop you will receive a $50 discount off the full day price of $299.  The price shown in the shopping cart currently reflects this $50 discount.

About The Real Magnet/Marketing Automation Workshop

This workshop will help you build a strong foundation for marketing automation and campaigns with your Marketing Automation Enterpeise powered by Real Magnet account. This training is designed for those who are familiar with creating and sending individual messages and are ready to leverage the automation features available in their account.

We will explore the basics of automated campaigns from a beginner perspective while sharing expert-level best practices throughout the training. Learn how to run and configure a basic A/B test campaign, a welcome campaign, a call to action campaign, and a membership renewal campaign. Workshop participants will have access to a sandbox site to practice their new skills via hands-on exercises.


  • Marketing Automation Overview
    • Marketing automation tools:
      • Reports and search, link labels, contact tags, web tracking, and initiatives
  • Building Campaigns
    • A/B Test Campaigns
    • Welcome/Drip/Nurture
    • Call to Action/Event Campaigns
      • Configuring Abandonment 
    • Membership Renewal

About the Instructor

About The Intro to Google Analytics Workshop

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this workshop, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.


  • Learn the basic setup, navigation, and interface of Google Analytics
  • Get acquainted with basic terminology and mathematical formulas to understand key metrics
  • Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
  • Create custom segments, goals, URLs, dashboards and automated alerts
  • Learn to identify exceptions and surface actionable insights


This workshop is designed for anyone interested in harnessing the power of Google Analytics to make better business decisions. No prior knowledge or experience is required.

What to bring to class: All participants must bring their own laptop. Please also have Google Analytics accessible on your computer. Each participant should visit this webpage and click the link that says "Access Demo Account." We'll be using that data for demonstration in class.

Throughout the account creation, Google will prompt you to set up your website - if you don't have a website to track, simply enter the value "test" or "" where you'd normally enter information about a real website. The goal is to get you set up in Google Analytics so that you can add the Demo account during class.

About the Instructor

Freddie Blicher Photo

Freddie Blicher,Google Analytics InstructorGeneral Assembly

Freddie Blicher is General Assembly’s Google Analytics instructor in Washington, DC, teaching both Intro to Google Analytics and Google Analytics Bootcamps. He has expertise in Google Analytics, Adobe Analytics, IBM Analytics and Webtrends and has worked with e-commerce, government and non-profit clients, such as Hilton Worldwide, Audi USA,, Marriott International, Ritz-Carlton, GSA and others. 



Real Magnet Marketing Automation Workshop  $99


Intro to Google Analytics Workshop $199

Full Day Discount applied:  Total $249


registration type
    All Registrants

Dial In Instructions

Gaylord National Resort & Convention Center
201 Waterfront Street
National Harbor, MD 20745