2025 Template Gallery Overview

Get started with a new template in just a few easy steps.

To start using our new gallery templates, first we have to add them to our account. Our first step is going to be going to the Messages tab > Templates and here we will see a list that contains all of the templates that are already in your account.

Click the plus sign to create a new template.

This is where we will find the Marketing Professional Template Gallery. Scroll down to the bottom, to see all the new templates that have been added to our system.

All of the templates use a similar "frame" but contain special custom layout options that relate to the type of template it is. There are key custom layouts that are available in every template regardless of type.

For example, the event templates will have special event session layouts and the "President's Letter" has a special custom layout for a signature and a portrait that can be used. After you have chosen an option, rename your template, if desired.
Now we can begin to update the content.

The first item we are updating is the logo.

Click on the logo image to select it and then click on the link text in the left sidebar to select a new image. Choose the "Choose an Existing Image" option to navigate to your asset manager and select a new image or upload one. 

For logo images, a PNG with a transparent background that is 150 - 250px wide is recommended. This will display the best on both mobile and desktop.

Add a link if desired to your website and then move on to the next piece of the footer.

The next piece to update is the physical address and contact information. 

To be compliant with anti-spam laws and Higher Logic policies, you will need to at least include your physical address. In addition to this you can include:

• Company Name
• Phone Number and/or Fax number
• Link to your website
• Contact links to your email address

Click into this text box to either paste in or type in your desired information.

Next step is to add links to the Social Icons.

By clicking into the social icons, you can:

• Change the order of the icons
• Add a link to each icon
• Change the images for each icon
• Delete unnecessary icons
• Add additional icons for other social media platforms or Community Websites.

To replace the image icons, you have a 2 options:

• Use any of our color options by going to the "Common" images tab > Icons > Social2025. There you will find all the common social media icons in black, white, color and gray.
• Upload your own icons to the asset manager. 
  • If choosing to upload your own icons, they are display best between 20 - 40px tall.

Next, update your bottom links.

If you do not have a Preference Page, this can be deleted or replaced by another link or copyright text. If you would like to see more information about how to create a Preferences page, please click here or reach out to your CSM or our support team to get started!

All footer links use a special color of #292929.
You can choose any color or use the set template link color from the template's theme.

An unsubscribe link is required in any template used to send a message by law. Choose from the “Unsubscribe” pages in your account or if you use an external link for subscription management, there is an option for this as well.

Now that these updates are all set, we can activate our template to be used in a message!

Save and go to the "Review and Activate" tab to get a final preview of your updates and then click the "Activate" button on the bottom left of the page. This will make the template available when choosing a template to create a message.

While in the template editor, start by choosing the footer you would like from the "Custom Layouts" dropdown.

There are 2 styles and 2 color themes available.

Under "Custom Layouts" click and drag the footer you would like into the "Footer" section at the bottom of the message. You will see dotted lines appear showing the section boundaries.

Preview how a footer will look by going to the "Review and Activate" tab.

Return to the "Design" tab to keep editing your template footer.

Click on the footer you do not wish to use and select the trash can icon to delete.

Next, update your logo image.

The footer logo should be between 100 to 250px wide. Larger images will be resized but this will look best on a mobile device.

Choose between an image you have already uploaded to the asset manager, or, upload a new image using the image tool.

Next, update the text.

To be compliant with anti-spam laws and higher logic policies, you will need to at least include your physical address. In addition to this you can include:

• Your Company Name
• Your telephone number
• A link to your website
• A contact email address

Update your social media links by clicking on the “icon set.”

Here are some tips:

• Delete un-needed icons by clicking the trash can icon.
• To replace the image used with a custom image, click on the blue link name in the left sidebar.
• If the link is correct but an error message appears, check the “allow insert” checkbox and click “insert hyperlink.”

Next, update your bottom links.

If you do not have a Preference Page, this can be deleted or replaced by another link or copyright text. If you would like to see more information about how to create a Preferences page, please click here.

All footer links in our "light" footers use a special color of #292929. Our "Dark" footer uses a link color of #ffffff. You can choose any color or use the set template link color from the template's theme.

An unsubscribe link is required in any template used to send a message by law. Choose from the “Unsubscribe” pages in your account or if you use an external link for subscription management, there is an option for this as well.

Custom Layouts allow you to build reusable content blocks using a drag-and-drop editor, no HTML required.

Use them to create:

• Branded content sections
• Image + text layouts
• Custom bullet styles
• Mobile-friendly tables
• Repeating story blocks

Once saved, layouts can be added to any message using that template.

All gallery templates come with standard Custom Layouts.

These layouts are pre-configured with standard padding and pre-set text to allow for quick and easy message creation. 

To navigate to your template's custom layouts:

1. Open your Template
2. Click the Custom Layouts dropdown
3. To create a new layout, select the Create Custom Layout button
   To copy, edit or delete an existing layout, click the gear icon
4. Build your design using a mixture of sections and content items
5. Save and test in a message.

Your layout will now be available to add into any messages created using that template.

Custom Layouts are built using Sections & Content Items

Sections control:

• Structure & Alignment
• Padding
• Background color
• Borders
• Columns (50/50, 60/40, etc.)
• Stacking Behavior on mobile devices

Content Items are editable areas that can be updated or changed with each message. 

These are made up of:

• Text
• Images
• Buttons
• Dividers
• And more

When creating, you have full control over your columns.

Common column combinations:

• 50/50 – Balanced “checkerboard”
• 60/40 – Slight emphasis on one side
• 70/30 – Feature-heavy layout
• 80/20 – Icon or small image with text

Tip: For best display across desktop and mobile, avoid creating columns smaller than 8% wide.

Mobile Behavior

By default, the Stack on Mobile option is checked for all new layouts created. This means that the left column will stack above the right column. If this is unchecked, columns remain side by side.

Tip: Always test your layout on mobile before sending.

Standard bullets not your style? Custom Layouts have you covered.

Use this when:

• Brand colors don’t match default bullets
• You want branded icons
• Background colors require contrast

Choose an image or icon to create a fancy bulleted list or instead of an image, you can use:

• Arrows
• Glyphs
• Special characters
• Emojis

How to set it up:

1. Create a 2-column layout and set this item NOT to stack on mobile
2. Set left column to 8–12% width
3. Place a section into the left column and another new section into the right column
4. Place your icon image or text-based emoji in left section
5. Place a text box in the right column
6. Using the section containers, adjust the padding settings

Best Practices

1. Use transparent PNG images if creating an image based icon
2. Minimum icon size: 20px x 20px
3. Avoid columns smaller than 8% (Outlook mobile issues)
4. If using emojis or text-based characters, remember that not all devices or email clients support them and there may be differences in how they deliver to an inbox.