I am the vice president of engagement strategy with Higher Logic. I was a client for five years before joining the Orange Army in November 2012, which has given me extensive client-side experience with launching and maintaining successful community sites. I work closely with the implementation and support teams and assist clients in enhancing their user adoption of their online communities. My previous roles included serving as the vice president of marketing, membership and strategic technologies at the American Association of Nurse Assessment Coordination and senior manager of member engagement at the Medical Group Management Association (MGMA). I've been developing marketing, technology and web strategies for the non-profit, publishing and event industries for more than 15 years, and have worked in the association field since 2005.