Leveraging Higher Logic as a Strategic Tool for "New Power" Small Staff Association Growth

When:  Nov 13, 2020 from 1:00 PM to 1:45 PM (ET)
Associated with  Association: Community

Leveraging Higher Logic as a Strategic Tool for "New Power" Small Staff Association Growth

At the 2019 ASAE Annual Meeting, keynote speakers Jeremy Heimans and Henry Timms outlined "new power" concepts behind the success of companies like Air BnB and social activism such as Giving Tuesday and the MeToo movement. Collectively, these share values and management principles of a new 21st-century power model that is open, participatory and peer-driven. When the speakers asked for those in the audience whose associations embody new power principles to raise their hands, fewer than six hands were raised in a room of over 1,500. CXPA is a small-staff association embracing these progressive approaches to leadership, and Higher Logic is a core technology piece to allow our small staff to serve the needs of a large, diverse and growing global community. Learn how Higher Logic is central to our strategy, and integrated into our governance, member-organized events, mentoring program, industry celebration day and more.


Presenter:  Greg Melia, CEO, Customer Experience Professionals Association (CXPA)

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