From Stagnant to Relevant
As a first time CEO/Executive Director coming into a national association that had not seen any changes to its business model, technology, membership services, etc., I was met with a wave of needs and feedback. At the core the association was in the midst of an identify crisis; was the association's purpose still relevant. Join this session to hear how a first time executive leveraged voice of customer data, marketing, and strategy to evolve a stagnant association.
Presenter: Amber Huston, Executive Director, National Association for Campus Activities