From Stagnant to Relevant

When:  Nov 11, 2020 from 3:00 PM to 3:45 PM (ET)
Associated with  Association: Marketing

From Stagnant to Relevant

As a first time CEO/Executive Director coming into a national association that had not seen any changes to its business model, technology, membership services, etc., I was met with a wave of needs and feedback. At the core the association was in the midst of an identify crisis; was the association's purpose still relevant. Join this session to hear how a first time executive leveraged voice of customer data, marketing, and strategy to evolve a stagnant association.

Presenter:  Amber Huston, Executive Director, National Association for Campus Activities


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