Success Kits

The Community Management Handbook
Written by The Community Roundtable + Support from Higher Logic

The Community Manager Handbook is designed as a reference resource – helping address questions, issues and opportunities, as they tend to appear in the lifecycle of a community. Because communities are complex and ever changing, there are no simple “5 Things You Can Do Today to Drive Engagement” lists. Instead, you will find strategic ideas and commentary, research and case studies that give you insight into how experienced community professionals approach a variety of issues in the lifecycle of a community.


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The Value of Community eBook: Sustaining Behavior Change to Drive ROI
Research by The Community Roundtable + Support from Higher Logic

Nearly every day, there are headlines and stories about the changing relationship between organizations and their customers, employees and other stakeholders. The maturation of community management as a discipline is helping to fundamentally alter those interactions. Download this eBook, and see how online communities can drive behavior change leading to growing ROI and such business outcomes as collaborating on new products, supporting customers and creating effective marketing strategies. Plus learn how to calculate community ROI from improved customer support, accelerated innovation and stronger brand recognition.


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The Faces of Your Community eBook
+ Bonus Think Sheet, Pages 23-26

At Higher Logic, we focus on advancing the concept of community. We build software that serves as the platform supporting the community, essentially the foundation. But it is the community managers that encourage collaboration and foster engagement. We want you to get to know the faces behind the more active and engaged communities in the world. Are you ready for the next conversation in community management? Read with us and go beyond their profiles, for this one-of-a-kind leadership interview series. You’ll see what makes these community evangelists tick, what keeps them up at night and what they do when they’re not online. Peruse the leadership interviews and complete our Faces Think Sheet.

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Higher Logic teamed up with Marketing General Inc. to produce The 2014 Community Benchmarking Report to identify common metrics that provide organization leaders with basic benchmarks they can use to measure how their communities are performing.

Download your copy of the report to learn what the highest scoring associations are doing to grow engagement, and discover new ways to measure engagement and benchmark your association with the Composite Engagement Score (CES).

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Community ROI: Generating New Revenue Streams

Every organization needs to be prepared to answer the question: "What's our community ROI?" To that end, we looked into online communities not just as go-to hubs for your members to interact and share knowledge, but also as platforms for generating new revenue streams. Download our latest article Community ROI: Generating New Revenue Streams and learn how organizations are putting online communities at the forefront for ROI success.

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The Changing Face of Volunteerism White Paper

Many organizations are witnessing declining retention rates due to lack of engagement and dwindling value propositions. To that end, Higher Logic’s Andy Steggles and the ASAE Executive Management Section Council have spent the past two years researching how organizations can provide relevance through embracing different types of volunteerism.

Download our findings in The Changing Face of Volunteerism white paper and discover what types of volunteerism bring a greater sense of community. Also read practical case studies on volunteerism and improved retention rates. Plus learn how to boost volunteer engagement and provide value with more flexible and targeted volunteer opportunities. Please share with your team and volunteer leadership!

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Best Practices Guide for Launching Your Mentoring Program

Download our Mentoring Program Best Practices guide to read how to build a successful and active mentoring program. Discover how to establish your mentoring task force, define the structure and build out your platform. Plus there are tips for recruiting participants and launching the program.

This guide was written because we're passionate about empowering your community members to share experiences across generations and encouraging professional development. When you enable mentorship within your organization, you set the tone for a new generation of educated, informed constituents. Please use the Higher Logic Mentoring Community to ask questions, seek answers or just brainstorm mentoring related ideas.

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10 Cool Community Management Tips

In the spirit of celebrating community managers worldwide who are utilizing social networking software to build active and engaged communities, we've put together a new crowd-sourced resource from our community that includes ten cool community management tips.

This tip sheet features fresh ideas, real-world examples and bonus tips that will amplify your impact. Simple and quick, the tips are designed to enhance your user experience immediately. Send your community managers a note of appreciation today, and forward them this resource.

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10 Tips to Boost Engagement With Mobile Apps

Have you used a mobile device today? Did you use an app? Research shows an estimated 1.2 billion people are checking their mobile devices roughly 150x per day. Now is a great time to ensure your organization is mobile, so you can keep your members interested, involved and coming back for more.

Check out these ten tips for ideas to increase community activity and engagement with mobile apps.

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70 Community Engagement & Activity Tips
A Higher Logic Learning Series Crowd-Sourced Resource

During our “Build Bigger, Better and More Active Online Communities” Learning Series session in April, we collected your best community management, engagement and activity tips. After the session we compiled them into this crowd-sourced resource that is truly one-of-a-kind. The tip sheet is designed to be a quick read and we hope you find many tips to implement into your social plans right away. The tips are listed in the order they were received. Attendees who wished to submit anonymously are listed as “Higher Logic Learning Series Attendee” or otherwise designated. Special thanks to everyone who participated! If you have any questions pertaining to this document, email Lauren Wolfe

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At Higher Logic we're in the business of helping our clients build dynamic and active online communities using our Connected Community platform. But it's more than "if you build it they will come." A big part of creating a community of happy and engaged members is taking the time to market your community site and plan for the creative future. That's why we put together: 8 1/2 Steps to Market Your Community Site. This guide features real-world organizations who are expanding their community site brand, captivating members with new creative ideas and adding addictive content to their marketing mix.

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