Engagement. It’s the holy grail in community management, but figuring out what content will strike a chord – especially with new community members – can be challenging. One of the best and most simple ways to encourage new members to participate in your conversations is to make them feel welcomed. It’s a basic rule of engagement, but one that we often overlook.
One community that has had huge success in new member engagement is the Professional Photographers of America. Read more about how Lindsay Starke, online community coordinator for the organization, created a thread in her community’s main forum specifically for new members.
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