Women Outnumber Men in Social Media: New Stats & Research

By Lila Elliott Test Account posted Dec 02, 2009 07:24 AM

Step aside, gentlemen. When it comes to social media, it's a woman's world. According to data taken from Google's U.S. Ad Planner, a site that tracks popular Web sites' traffic, 84 percent (16 out of 19) of social media Web sites are frequented more by women than by men. The Web site Pingdom, which collected the data from Ad Planner, found that 59 percent of Twitter users and 57 percent of Facebook users are female. About 52 percent of LinkedIn users are female. The most female-dominated site is Bebo, which is 66 percent female, followed by MySpace and, each 64 percent female. Bookmarking sites like Slashdot, Digg and Reddit are more popular among men. “If we hadn’t included the three [bookmarking] sites, all of the sites would have had more females than males,” according to Pingdom.

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