Community Manager Reading List

By Martha Jack posted Mar 11, 2015 11:37 AM


No matter how long you've been managing an online community, we can always use a brush-up on communities, audience theory, engagement, digital media and user-generated content from time-to-time. I also find that learning even more about the ever-changing world of community management energizes me and gives me a ton of new ideas, or at least a new perspective about the communities I'm working with.

Here's what's lining my bookshelves (or lives on my iPad):

"Here Comes Everybody: The Power of Organizing without Organizations", Clay Shirky, 2008

"Tribes: We Need You to Lead Us", Seth Godin, 2008

"Make Ideas Happen: Overcoming the Obstacles between Vision and Reality", Scott Belsky, 2012

"Fans, Bloggers and Gamers: Exploring Participatory Culture", Henry Jenkins, 2006

"Spreadable Media: Creating Value and Meaning in a Digital Culture", Henry Jenkins and Sam Ford, 2013

"The Essential McLuhan", Eric McLuhan, Frank Zingrone and Marshall McLuhan, 1996

"Blog: Understanding the Information Reformation that's Changing Your World", Hugh Hewitt, 2005

"Socialnomics: How Social Media Transforms the Way We Live and Do Business", Eric Qualman, 2012

"The Uses of Mass Communications: Current Perspectives on Gratifications Research", Jay Blumler and Elihu Katz, 1975 (yes...I realize this is 40 years old, but worth the read)

"7 Measures of Success: What Remarkable Association Do That Others Don't", ASAE, 2013

"Social Networking for Non-Profits: Increasing Engagement in a Mobile and Web 2.0 World", Andy Steggles, 2010

"Is a Lurker Always Lurking?", Tina Rupp, 2013

"Community Wins: 21 Thoughts on Building a Thriving Online Tribe", Bryan Allain, 2012  

"Hooked: How to Build Habit-Forming Products", Nir Eyal and Ryan Hoover, 2014


What are some of your favorite go-to books, blogs and resources?

#Implementation #Training #Maintenance



Jul 16, 2015 02:26 PM

Hi Martha (and other readers), have you completed any of the suggested readings? Do you recommend any as "must reads"? Thanks!

Jul 06, 2015 11:11 AM

Great list! Tribes was a bit of an "aha" read for me back when it was released. We have a curated reading list on Pinterest you might find interesting:

May 27, 2015 10:46 AM

The Cluetrain Manifesto is a great foundational read for anyone interested in building community.