Simple Registration

When:  Nov 18, 2019 from 1:00 PM to 5:00 PM (ET)
Where:   Gaylord National Resort & Convention Center, 201 Waterfront Street, National Harbor, MD, 20745, US

Event Date & Time

Gaylord National Resort & Convention Center
201 Waterfront Street
National Harbor, MD 20745

Nov 18, 1:00 PM - 5:00 PM (ET)

About The Intro to Google Analytics Workshop

This workshop is a joint effort between our in-house Online Community expert, Lila Elliott and General Assembly’s Google Analytics instructor, Freddie Blicher.  In this workshop, we will cover the ins and outs of setting up Google Analytics within your Higher Logic Online Communities site.  You’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.  We'll also walk through some common Online Community metrics to track using your newly minted Google Analytics skills. 


  • Learn the basic setup, navigation, and interface of Google Analytics
  • Get acquainted with basic terminology and mathematical formulas to understand key metrics
  • Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
  • Create custom segments, goals, URLs, dashboards and automated alerts
  • Learn to identify exceptions and surface actionable insights
  • Discover how to connect your Google Analytics account to your Online Community site
  • How to track key community metrics using Google Analytics


This workshop is designed for anyone interested in harnessing the power of Google Analytics to make better business decisions. No prior knowledge or experience is required.

What to bring to class: All participants must bring their own laptop. Please also have Google Analytics accessible on your computer. Each participant should visit this webpage and click the link that says "Access Demo Account." We'll be using that data for demonstration in class.

Throughout the account creation, Google will prompt you to set up your website - if you don't have a website to track, simply enter the value "test" or "" where you'd normally enter information about a real website. The goal is to get you set up in Google Analytics so that you can add the Demo account during class.

About the Instructors

Freddie Blicher Photo

Freddie Blicher Google Analytics Instructor,
General Assembly

Freddie Blicher is General Assembly’s Google Analytics instructor in Washington, DC, teaching both Intro to Google Analytics and Google Analytics Bootcamps. He has expertise in Google Analytics, Adobe Analytics, IBM Analytics and Webtrends and has worked with e-commerce, government and non-profit clients, such as Hilton Worldwide, Audi USA,, Marriott International, Ritz-Carlton, GSA and others. 

Lila Elliott, Senior Manager, Education
Higher Logic

Lila joined Higher Logic in 2009 and fondly remembers the startup days when the entire company could fit around one small conference table. Higher Logic now has more than 360 employees, acquired four companies (Kavi, Socious, Informz and Real Magnet) and secured $55 Million in private equity funding.

Lila is responsible creates and runs client educational offerings including Higher Logic Academy Live (in-person training), Higher Logic Academy Webinars, Higher Logic Academy Online (E-Learning & Community portal). She curates session content for the annual users group conference -- Higher Logic Super Forum.



  • Intro to Google Analytics $199

Receive a $50 Discount!

Select both a morning workshop and this Google Analytics afternoon workshop and receive a $50 discount off the full day price.

Register for the Online Community plus Google Analytics Workshop here.

Register for the Real Magnet plus Google Analytics Workshop here.


registration type
    All Registrants

Dial In Instructions

Gaylord National Resort & Convention Center
201 Waterfront Street
National Harbor, MD 20745