Winning Innovation: Automated Campaigns & Targeting to Boost Member Engagement
Session #: 4350
Presenter: Sherilyn Stack, Higher Logic & Amber Worthen, Email Maven
Track: Higher Logic Thrive
Details: Join us for a hands-on marketing automation session that will show you how to deliver the right content to the right members at exactly the right moment. You’ll learn to use targeting techniques like dynamic segmentation and story-level targeting to tailor every message to your audience.
In addition: We’ll provide you with the framework to create a successful automated campaign. We'll show you exactly how to build impactful automated campaigns for upcoming renewals, re-engagement and acquisition each designed to deliver an immediate, measurable impact. You’ll learn how to craft flows that use behavior-based triggers to revive dormant audiences to automatically surface at-risk members and provide timely nudges to lift retention rates.
Whether you’re new to Informz or consider yourself an automation expert, you’ll leave this lab with practical, proven tactics you can apply immediately to boost membership, strengthen relationships, and drive measurable results across your programs.
Key takeaways:
- Know how to create a personalized member experience in both one off emails and in automated campaigns.
- Learn how to set up targeting techniques that will enhance the member experience and increase conversions.
- Leave with a clear pre-work guide that will set you up for automated campaign success.
- Leave the session with up to three automated campaign flows built and ready to be finalized.