Blogs

Distinguishing Your Online Community Personas

By Erin York (she/her) posted Mar 07, 2024
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In the world of marketing, personas are at the crux of how we assemble messaging outreach and content. But did you know that there are also persona types for community? Community personas are archetypal representations of individuals within our online community. Each persona (and the people it represents) has a unique set of motivations, behaviors, and expectations. By understanding these personas, we’re empowered to tailor our strategies to meet each persona’s distinct needs. In my upcoming Super Forum 2024 session with @Kristen Parody (she/her) , we’ll be exploring community personas and some of the ways you can engage the full “cast of ...
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HUG MVP Spotlight - May 2022

By Katie Raeburn posted May 01, 2022
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We are thrilled to announce that we have welcomed new HUG MVPs in 2022! In the next several months, we'll be using this space to introduce you to these new MVPs so you can learn more about them and what they bring to our community. This month, we're excited to introduce @Cathy Liu ! Let's learn a little more about her in the Q&A below. ​ What first brought you into HUG? I wanted to learn about the Higher Logic platform and connect with other Higher Logic Community Managers. Tell us about your most memorable HUG (or HUG-related) interaction. 2019 Super Forum was the most memorable. I met lots of HL support staff and my CSM, Mary Ellen Lurie, ...
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How To: Set Up G4 Analytics with your Community Site

By Cristy Zuazua posted Apr 21, 2022
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Hi, all - a common question we get from admins is how to set up a new G4 Google Analytics property now that they are sunsetting Universal Analytics , such that it works with Google Tag Manager and sends analytic data back to Google so you can measure site traffic, bounce rates, and a myriad of other numbers. Below is a step-by-step guide to ensure your data is being measured properly. Set up a Google Analytics account . Create your G4 property for Google Analytics . Go to tagmanager.google.com and sign in. Click on Google Tag Manager. Log in with the same credentials you use to get into your Google Analytics account. Click Create Account. ...
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HUG MVP Spotlight - April 2022

By Katie Raeburn posted Apr 01, 2022
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We are thrilled to announce that we have welcomed new HUG MVPs this year! In the next several months, we'll be using this space to introduce you to these new MVPs so you can learn more about them and what they bring to our community. This month, we're excited to introduce @Emily Cowan ! Let's learn a little more about her in the Q&A below. ​ What first brought you into HUG? I joined HUG in 2018 when the community I was managing at the time migrated from another platform to Higher Logic. I was the one who advocated for the migration – it was a much better fit for the organization’s goals – and I had a ton of fun working with Martha and the team ...
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HUG MVP Spotlight - March 2022

By Katie Raeburn posted Mar 01, 2022
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We are thrilled to announce that we have welcomed new HUG MVPs this year! In the next several months, we'll be using this space to introduce you to these new MVPs so you can learn more about them and what they bring to our community. This month, we're excited to introduce @Tirza Austin (She/Her) ! Let's learn a little more about her in the Q&A below. ​ What first brought you into HUG? I joined the American Society of Civil Engineers as a new community professional. We were currently using Higher Logic to manage our community and committee work. I turned to HUG to learn the ins and outs of Higher Logic and the community profession. HUG helped ...
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HUG Member Spotlight - February 2022

By Katie Raeburn posted Feb 03, 2022
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Meet @Andrea Huggins , our HUG Member Spotlight for February 2022! Andrea is the Senior Marketing Manager for the Association for the Advancement of Sustainability in Higher Education (AASHE), and she utilizes HL Community and HL Communications products. I asked Andrea a few questions about her experiences, which I'm sharing below so you can get to know her a little better. If you have any questions for Andrea, or just liked something about her story, please comment on this post! Please tell us a little bit about your role within AASHE! I provide a place for members to come together to exchange ideas and ask questions through the online community. ...
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Powered by Edu Blog: Managing Impersonation Settings

By Lila Elliott posted Jan 05, 2022
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A Very Happy New Year HUG! I've long since stopped making New Years Resolutions to stop or quit doing things. Instead, I've decided to find what activities bring me joy and satisfaction and do more of them. Blogging is one thing I'm committing to in 2022. So our Powered by Edu blog will be coming to you weekly via the HUG. Wondering what this blog is all about? then check out our inaugural blog that explains it all. This week's topic is all things Impersonation . What it is, how to get started, where to go to manage the settings, email notifications, reporting, and even some best practices ideas and tips for maximizing this powerful tool. Our Impersonation ...
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HUG Member Spotlight - January 2022

By Katie Raeburn posted Jan 05, 2022
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Meet @Jason McClellan , our first HUG Member Spotlight in 2022! Jason is the Senior Manager and Community Platform Admin for Broadcom, and he utilizes Higher Logic's Online Community product. I asked Jason a few questions about his experiences, which I'm sharing below so you can get to know him a little better. If you have any questions for Jason, or just liked something about his story, please comment below! Please tell us a little bit about your role within Broadcom! My role in IT is to work with our Global CMGRs who manage their Communities and Groups on the Higher Logic platform. I operate in Admin helping build out the platform working closely ...
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HUG Member Spotlight - December 2021

By Katie Raeburn posted Dec 06, 2021
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Meet @Debbie Segor , our HUG Member Spotlight for December! Debbie is the Marketing & Communications Manager for The American Society for Nondestructive Testing. In her own words, she "lives" in Real Magnet every day. I asked Debbie a few questions about her experiences, which I'm sharing below so you can get to know her a little better. If you have any questions for Debbie, or just liked something about her story, please comment below! Please tell us a little bit about your role within The American Society for Nondestructive Testing! It is not hyperbole to say that I live in HL Real Magnet for the majority of my day. I send out 90% of our ...
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7 Do's and Don'ts of Online Community Moderation

By Jessica Long posted Mar 12, 2021
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Online community moderation is an aspect of online community building that might seem obvious – but in reality, it requires some planning, perspective, and patience. Without preparation, something as simple as moderating your community can turn into a huge headache. While this won’t be a complete look at creating an online community moderation process, these are some 201-level moderation best practices to help you when you have to make difficult decisions. A large part of becoming a good moderator is knowing how to strike the balance between controlling conversations to maintain order and stay on topic, contributing to make sure conversations continue and ...
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Why Automation Rules are an Online Community Manager's Secret Weapon

By Annie Moncure posted Mar 12, 2021
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Getting your online community members to participate and engage is one of the most important parts of a community manager’s job. You’ve got lots of tools to help you do this, like creating engaging content , driving traffic to the community , gamification – but one of the most useful tools is the automation rule. Automation rules make your job easier – and help you create more impressive results. They’re one of the reasons why everyone asks you, “How do you get so much done every day?” But before we get too far, let’s define what automation rules are: An automation rule is a logic-based rule that, among other possible actions, can trigger an email to ...
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Introducing Community & Marketing Office Hours!

By Shannon Emery posted Dec 01, 2020
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Hi HUG! I'm here with a new way for you to connect with others here in HUG! Exciting, right? We're calling them Office Hours to start but this will be dedicated space & time for you to connect with other community & marketing experts. Maybe we'll come up with a jazzier name later but for now Office Hours will work. What are Office Hours? Each week there will be time dedicated to Community Manager Office Hours and Marketing & Membership Office Hours. The goal for each office hours is to network with other experts & share what you're working on. That's it - just good old peer-to-peer discussion & connecting. Ready to sign ...
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Powered by Edu Blog: Reduce Unanswered Posts & Boost Your Engagement Benchmark Score

By Lila Elliott posted Jul 24, 2020
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Does Anyone Know the Answer? As Community Managers, facilitating the response to unanswered Discussion posts is a great way to boost your overall engagement and site satisfaction, increase your Engagement Benchmark Score (EBS) , and ensure that your community members will keep coming back time and again (and posting too!). The mission this Powered by EDU Blog is to help you squash, quell, obliterate, annihilate, and (most importantly) get responses to those unanswered posts. We'll be using the Unanswered Posts Report and Unanswered Posts Widget to do so. These tools will help you wrangle your unanswered posts and hold your Staff accountable ...
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Powered by Edu Blog: Explore Your Engagement Benchmark Score

By Lila Elliott posted Jul 09, 2020
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In this Powered by Edu Blog, we're exploring our NEW Engagement Benchmark Score or EBS for short. We're pretty excited about it here at Higher Logic HQ and hope you'll be too. The Engagement Benchmark Score is a tool for you to understand your community engagement through data – and how it compares to communities of similar size, focus area, and scope. We also provide tips for every letter grade on how you can level up your community engagement strategy to boost your score and improve that GPA. In this blog, we'll explore the basics-- where to locate your EBS, how we use three factors of Activity , Value , and Reach to calculate your overall ...
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Staying Connected At Home: Logging Into Your MA Solution

By Sarah Kulp posted Mar 18, 2020
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With the uncertainty around COVID-19, calls for social distancing, we are fully expecting that many of us (Higher Logic included) will be working from home as much as possible for the foreseeable future. For some of you, this made add to your day as you attempt to navigate a familiar platform from home. To that end, we wanted to help ease that transition for you with some tips and tips and tricks. MA Professional (Informz) When you are logging into Informz for the first time from a new location (i.e. different IP address in tech speak) we will send a verification email to the email address associated with your user login id asking for you to validate ...
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Powered by Edu Blog: Why We Love the RSVP Only Event Type

By Lila Elliott posted Mar 06, 2020
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This Powered by Edu Blog is for all of our Event Planners who need more time in their lives. So, we've come to love the RSVP Only option when setting up events in Event Manager. Why do you ask? Simplicity . This registration mode allows attendees to register with one-click and may cancel their registration with one-click too. Also, it will only take you a few clicks to set up an event using the RSVP Only registration mode. RSVP was designed for those with accounts on your site and for free events. You'll still get a headcount and registration roster of course for all those afternoon fitness walks, staff trainings, webinars, and brown bag lunch ...
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Powered by Edu Blog: Identify Your Experts with a Profile Ribbon

By Lila Elliott posted Mar 04, 2020
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Hello HUG and welcome to the launch of our Powered by Edu Blog ! Your Higher Logic Education Team will be blogging weekly (or sometimes bi-weekly) if we have a lot to say. Each blog will have a different topic/tip that includes: a tutorial video, a use case, and a link to the knowledge base article(s) in the documentation in the Support Center with the steps. We'll be blogging on advanced configurations and platform functionality-- think of it like Higher Logic Graduate School but in manageable bits. If you're new to Higher Logic? we've got you covered too! We'll also have some “Back to Basics” blogs planned too that will get into basic configuration ...
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QR Codes and Mobile Apps

By Rob Kaighn posted Feb 19, 2020
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QR Codes (Quick Response Codes) are used to encode information into a scan-able image that can easily be read by mobile devices. Information can include: website URLs codes (numbers, letters, SKUs, etc) contact information This is similar to a barcode that might have a number encoded in it. A QR code is a specific encoding method, and there are other similar encodings. QR codes are square and distinguished by having small squares in 3 corners of the QR Code: Mobile devices will need to have a QR code reader app installed to read a QR code and decode this information. One of the most common use cases is to have a URL encoded, that when ...
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How To: Format OC Event Email Templates for Automation Rules

By Cristy Zuazua posted Dec 11, 2019
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Hi, all - a common question we get from admins is if we have a comprehensive list of Mail Merge Variables for Email Templates for Automation Rules. The short answer is that we do not, due to the amount of merge variables there are, and how quickly they change. This has been an internal conversation for a long time, but a good rule of thumb is that the available mail merge variables will display based on which template you're in, and can be accessed by clicking on the following button in the HTML editor when you're formatting the Email Template: That said, we do have a list of our Events Email Template variables that have been compiled, and it's available ...
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